The 21st century is commonly referred to as the Age of Information. The reason for this is the rapid development of information science and computer technology. Developments have enabled most households around the world to afford 24/7 internet access, multiple smartphones per family, and at least one personal computer. So, it is unsurprising that online industries which have hitherto gone with passing success, now have evolved into some of the biggest businesses. For anyone curious about the online sphere, in this article we are going to take a look at a few of the biggest industries online right now.
The first industry we are looking at is online gambling (or iGaming). Gambling has always been a major part of human society and entertainment. Historians have evidence that even in the Ancient World, men played games of chance among themselves, staking goods all the while. So, it doesn’t come as much of a shock that the practice continues in the 21st century. It also will not surprise anyone that the industry has moved online.
Both casino websites and online bookies have reached the popularity of their land-based counterparts, in some cases surpassing them. For example, most bettors who need to know the latest betting odds are far more likely to check out a website, than a brick-and-mortar bookie. In 2022, the iGaming and online betting industries have grown bigger than ever before. What is interesting to note is that women are actually a lot more likely to sign up for sports betting websites than men are, which completely shakes up the idea that sports are male dominated.
The social media industry is of course entirely dependent on the internet. However, it also will not surprise anyone to find that the business is growing with each passing year. After all, most people in the world today have a social media profile. Whether it be Facebook, Instagram, Twitter, TikTok, or any one of the dozens of other social media websites, their user base is growing with each passing day.
Even more impressive, advertisers are using social media celebrities and influencers to promote their products. Which draws a lot more people to these profiles, as they are interested in both the personality and the product being promoted. But it doesn’t end there. Non-profit organizations are using their social media profiles to spread awareness for whatever cause they are promoting.
The advertisement industry has greatly benefited from the rapid development of the internet. Ads can be found on any and all websites. From YouTube, to news organizations, advertisement is omnipresent. In fact, ads are so unavoidable that many people have taken to using an Ad Blocker add on in order to have a better experience online.
However, many ad companies have overcome ad blockers in 2022. Nowadays, if you use ad blocker, you might find that certain websites demand that you disable it when using their services. Or at the very least whitelist the website. So, it is unsurprising that the advertising industry has rapidly grown in the past couple of years. It also will not shock anyone to learn that it is expected to grow further in 2023.
First on our list is the e-commerce industry. For those who may not know, e-commerce relates to any form of online shopping. It could mean grocery shopping, shopping for clothes, or purchasing any gadget/trinket you might need or want. It will not come as a shock to anyone to find that the e-commerce industry is booming. After all, most of us have bought something off of Amazon or E-Bay.
The really impressive thing is that the e-commerce industry experiences a massive growth rate annually. In large part, it is the mass availability of smartphones that have contributed to the online shopping industry’s rise. People have phones with internet access, making it a lot easier to make purchases online. It may not surprise you to know that in 2022, e-commerce is the biggest industry, and will likely continue to grow in 2023.
So, these are just four of the biggest and most successful online industries in 2022. All of the listed businesses are expected to grow even further in 2023, and most experts believe that this list will remain unchanged during the next couple of years.