6 Instagram Marketing Tips For Vancouver Businesses

Congratulations on creating a professional corporate video for your product or service with the help of a corporate video production company and their professional script writing services and video production services! Now it’s time to get it in front of your online audience. Social media marketing is one of the most effective ways to reach your market, and Instagram is a great platform to promote your video and market your brand. Below are six tips to help you make the most of your Instagram presence and effectively promote your corporate video.

Set S.M.A.R.T. Social Media Goals

Start by developing specific, measurable, achievable, relevant, and time-bound (S.M.A.R.T.) goals for your Instagram account. What do you want your account to do for your business? A few common examples are lead generation, brand awareness, and recruitment, but your goals should be tailored to your company’s unique needs. The important thing is to have goals in place.

Optimize Your Profile

Your Instagram profile is an essential part of your branding efforts. Make sure to have an intriguing bio that summarizes your brand, a call-to-action to click your bio link, a high-quality profile photo (a headshot or logo), and well-designed story highlights with covers. Check out our full step-by-step recommendations to optimize your Instagram profile. Remember, your profile is not set in stone, and you can always tweak it later.

Use the Corporate Video in an Instagram Post

Instagram is a visual platform, and the corporate video that your Vancouver corporate video production company created can help you create eye-catching posts that attract your audience. You can use the video as the visual content of your Instagram post, reels, or stories to increase engagement and encourage your audience to purchase your product or service.

Use Instagram Reels and Stories

Instagram Reels and Stories are powerful tools to engage with your audience. Reels, in particular, get significant engagement rates, and using them can result in an immediate boost in overall engagement rate. Meanwhile, Stories are a great way to develop relationships with your audience in a unique way. A year-long study found that when companies shared one Story per day, it resulted in a 100% retention rate. Encourage your followers to share user-generated content, as it is an excellent way to boost your Instagram account for free.

Craft a Unique Brand Aesthetic

Creating a cohesive-looking profile is crucial in making your brand recognizable to your audience. Invest time in developing a unique brand aesthetic that speaks to your brand values and personality.

Foster a Distinctive Brand Voice

Your brand voice is another important factor in your branding efforts. It should come through everything you communicate, including post captions, video content, key terms, and bio copy. Make sure your brand voice aligns with your brand values and personality.