Salvador: Trek Specializes in Providing Digital Marketing Services for Ecommerce Businesses

Trek specializes in providing digital marketing services for ecommerce businesses. We use data in order to drive our decisions and effectively build holistic marketing strategies for our clients.

We’re constantly looking at new metrics that are directly or indirectly tied to website sales, and we determine how to measure and make decisions based on these metrics.

Tell us about yourself?

My educational background is in Electrical Engineering. After working for four years as an Electrical Engineer after university, I made a rather abrupt jump into entrepreneurship in 2012 by dropping everything and moving halfway around the world (literally) to the island of Mauritius, in the Indian Ocean, to build and run a small hotel.

Through marketing this hotel, as well as developing an online booking system for tours and excursions in Mauritius, I became interested in digital marketing. Three years later, in 2015, I returned to Canada, and about six months later, I co-founded Trek Marketing.

If you could go back in time a year or two, what piece of advice would you give yourself?

Focus on the bigger picture. The short-term can provide lots of ups and downs, but solid growth strategies take time to implement.

What problem does your business solve?

We provide ecommerce businesses with an ROI-focusses approach to help them grow their online sales.

What is the inspiration behind your business?

At Trek, we are extremely ROI-focused when it comes to our clients. The majority of our clients are eCommerce businesses that want to increase their online sales.

We use data in order to drive our decisions and effectively build holistic marketing strategies for our clients.

We’re constantly looking at new metrics that are directly or indirectly tied to website sales, and we determine how to measure and make decisions based on these metrics.

What is your magic sauce?

There are lots of marketing agencies out there, but we rarely come across one as ROI-driven as Trek. For example, our Pay per Click (PPC) services are billed as a percentage of revenue we generate for clients from a particular PPC platform, and not just based on a flat rate or a percentage of ad spend, as is the industry standard.

This attention to our clients’ bottom lines, in addition to our data-based marketing decisions, will help us stay competitive. At the end of the day, we know we’re providing real value for our clients, and we can tell them exactly how much value we’re providing.

What is the plan for the next 5 years? What do you want to achieve?

We’d like to continue to grow, while maintaining the attention that we give to each of our clients.

What is the biggest challenge you’ve faced so far?

As a consulting business, one of our biggest challenges has been when to hire, especially in uncertain times. In the past, we’ve waited too long to bring talent on board.

As we grow, both in terms of the company size and as entrepreneurs, we’ve become less risk-averse. A lot of this is due to the fact we’re more confident in taking calculated risks given past experiences.

How do people get involved/buy into your vision?

If you’re a business looking to improve your online sales (or start selling online), Trek can offer holistic, ROI focusses marketing strategies to get you there!