Antonin Pasquereau: Organic Growth and Semantic Relevance for Different Kind of Clients

Our agency is dedicated to organic growth and semantic relevance for different kind of clients. We use different kinds of techniques to optimize our clients web ecosystem toward unparalleled performances. Essentially we make complete web strategies for medium size companies , and for bigger companies we also work on process to smoothen and unify different acquisition channels goals.
We also try to make sure we have a positive social impact

Tell us about yourself?

I am an entrepreneur with around 10 years experience in web marketing for various markets. I originally came from France 17 years ago, after Business School, and started working in sales. Then I started to manage a few website and therefore I started developed my own technique to get more leads for those, which eventually led to opening blackcatseo.ca

If you could go back in time a year or two, what piece of advice would you give yourself?

Just focus on 1 question, what kind of difference can you make? If you have an idea then try it out. Don’t overthink

What problem does your business solve?

We make web platforms relate with search intents. We make our clients appear where people are searching. It’s a non intrusive form of marketing

What is the inspiration behind your business?

Underground growth hacking Technics that everyone can afford if they put the intelligence. Contextual semantics and medias to get the best visibility out of the web

What is your magic sauce?

It is truly the right alignment of on-site and offsite side signals. There are different kind of action we put ON the website, and also, on

What is the plan for the next 5 years? What do you want to achieve?

Creating very specialized trainings, to reflect our methods and protocols through a more standardized form. Increase the level of knowledge that we can communicate in a limited amount of time and resources

What is the biggest challenge you’ve faced so far?

The growth was the biggest challenge. How can we keep up with the increasing demand while offering the same level of intelligence and support for everyone!? It took us 1 year to come to an acceptable solution

How do people get involved/buy into your vision?

Cats, intelligence and passion.