Anita Mar: Trademark Registration Agency With Offices in Canada and the UK

Trademark Registration Agency with offices in Canada and the UK. We offer trademark registration in multiple jurisdictions: Canada, USA, Mexico, Brazil, UK, EU, Germany, Australia, New Zealand, China, India, Japan, South Korea, UAE, Turkey on a regular basis.

We are on a mission to make trademarking affordable and easy to understand.
No need to take a mortgage to register your trademark!

Tell us about yourself?

I am a registered Canadian trademark agent and founder of Trademark Angel. Before setting up this company, I worked for more than 15 years in law firms doing trademark work. In 2007 I took a trademark exam and got the highest mark in Canada. This is quite an achievement since I am not a native English speaker.

When my third son was born, a new idea was born with him: I dreamed about opening my own practice. It was scary and the unknown terrified me but I couldn’t resist the desire of finally working for myself. This is how Trademark Angel® came to be in 2017.

Now fast-forward 4.5 years, we have over 15 full-time staff and about 10 part-time people.

According to World Trademark Review, I am filer number 10 in terms of who is representing applicants in Canada. In 2021 I filed 707 Canadian trademarks. I am the only registered Canadian agent in our company.

If you could go back in time a year or two, what piece of advice would you give yourself?

Get marketing specialist and work more on SEO. It’s important to continue investing in business even if it’s going well.

What problem does your business solve?

We help business owners register their trademarks and copyright. We also help Amazon sellers with getting into Amazon Brand Registry, by registering their trademark.

We ask our prospective clients 2 questions if they are unsure whether their trademark should be registered:

• Is it going to be a problem if you discover that your competitor started using your trademark to advertise their products and services?
• Is it going to be a problem if you were forced to change your name because somebody else filed an identical trademark before you did?

If they answered “yes”, then we recommend to immediately protect their brand by filing a trademark application.

What is the inspiration behind your business?

Most areas in law are boring and depressing. Trademark law is exciting and positive. We help business protect their most important asset – their brand!

What is your magic sauce?

We work on a flat-fee basis; our pricing is transparent and clear. Our fees are also below industry average. We provide free trademark registrability search and free consultation.

Try before you buy!

Our slogan:

If your trademark is refused, we’ll file another – fee excused! We provide guarantee, if the trademark is not approved by the Trademarks Office, then our client can re-use the money they paid to us to file another trademark.

What is the plan for the next 5 years? What do you want to achieve?

We want to continue providing quality services to our clients. We plan to expand to other countries.

We hope to offer more Amazon related services to help Amazon sellers with their business challenges.

What is the biggest challenge you’ve faced so far?

The biggest challenge is finding qualified staff since we are a fully online business.

We’ve always been an online business, since day 1.

One other challenge, before pandemics, was that prospective clients didn’t realize that we could offer all our services without having a real office. I had seen skepticism and hesitation when prospective clients couldn’t come to our office and instead were offered a Zoom call. Now this is commonly accepted.

How do people get involved/buy into your vision?

Most of our clients are Amazon sellers. We know ins and outs of how Amazon works and can help you with getting into Brand Registry in the fastest possible way. We also recommend that potential clients check our reviews on Google, Facebook and TrustPilot and my reviews on LinkedIn to see what our clients think about our services.

We also work a lot with other business agencies and have an Affiliate program. You refer clients to us, you get 10% and your referral gets 10% commission.