Fisher Wang: Ido Media Is a National, Full-service Marketing Agency With Its Head Office in Winnipeg, Manitoba

IDO Media is a national, full-service marketing agency with its head office in Winnipeg, Manitoba. We specialize in connecting businesses to Canada’s Chinese market.

Our Vision
To be the leading full-service media agency with the most culturally diversified marketing expertise in Canada.

Our Mission
To help businesses accelerate their growth through cross-cultural marketing campaigns and multi-platform marketing services.

Tell us about yourself?

I came from Beijing China to Canada in 2003, its roots are in the challenges i faced as a 17-year-old international student when i first came to Winnipeg to study at the University of Manitoba. At the time i didn’t know where to find a bottled drink. I didn’t know where to buy furniture. I saw Canadian Tire and I thought they just sold tires.

I realized that newcomers from China needed a way to access information and
communicate with each other online, so i built a platform (website) to do just that — one
that preceded Facebook and Twitter. My university studies were in applied mathematics and economics, disciplines that involve “using logic to solve real-world problems.”

In time, i saw that he had the solution to the real-world problem of businesses seeking to reach customers who couldn’t be reached by existing local media.

If you could go back in time a year or two, what piece of advice would you give yourself?

To always seeking for new route and opportunities, always do your best for every project, prepare for the worst outcomes and have a Plan B.

What problem does your business solve?

Representing approximately 10% of Canada’s population and more affluent than ever, Chinese Canadian consumers are a very attractive demographic. We have a proven track record of successful marketing campaigns and the strongest skill set in our business niche.

We will leverage our unique network to promote your business and achieve your goals. Through customized full-scale marketing and advertising plans, we create and execute result-oriented campaigns with optimal outcomes.

What is the inspiration behind your business?

What inspired your business?
We are inspired by readers who find our content useful and followed us. We are inspired by our client who receives better ROI than traditional advertising. We are inspired by our employee who feel motivated and happy to come to work everyday.

What problem are you trying to solve and for whom?
We want to build more direct, accurate and trusted platforms for visitors in China that are planning to travel, study, work and immigrate to Canada. As well as for the Chinese Canadian who have returned in China.

What is your magic sauce?

To always think outside of the box, in the client’s shoe, to always try to do more than what you should/could do, and stay humble.

What is the plan for the next 5 years? What do you want to achieve?

To be the leading full-service media agency with the most culturally diversified marketing expertise in Canada.

To become the household name of marketing choice when business are looking for Chinese market.

What is the biggest challenge you’ve faced so far?

COVID – many of clients are affected, force to close and cancel the contract with us. We have to consistently looking for alternative solution for our clients, as well as offering new improved service that effective to our clients.

Also to managing employee, hiring new experience and talent staff members have become challenging during the pandemic.

How do people get involved/buy into your vision?

If you have wonder how you can gain more business and customers from the Chinese community, you have language and culture barriers, or simply wanted to learn how we can benefit your business, please visit our website at www.idomedia.ca and contact us.