Maria Morgunova (Producer): Creating Content That Expresses the Uniqueness of Products or Services

We are a small digital marketing agency. We believe that when our clients succeed, we succeed.
Our creative team produces content to help our business clients reach their goals.

Our mission is to create content that expresses the uniqueness of products or services and make this business visible in a specific part of the market.

As a result, relevant content attracts constant customers and gets income regularly. That is why our slogan is “Make your business visible.” It means visible for relevant customers, partners, clients and prospects.

Tell us about yourself?

I am originally from Russia. I am an award-winning filmmaker. After getting my Master’s Degree of Arts and working as a creative director for a few years with the most prestigious advertising agencies such as Publicis United and Ogilvy affiliated in Moscow (Russia), I moved to Toronto (Canada).

I analyzed the situation and realized that midsize businesses, small companies and self-employed specialists seek affordable marketing and advertising services.

It means they need different tools for positioning on the market, forming target groups, engaging customers and advertising their products and services. It was a good niche for me, and I started my agency.

I am a Video Production specialist. It means I am involved in all aspects of the video production process, including planning, creating, processing, uploading, editing, and managing video for a wide variety of distribution channels.

If you could go back in time a year or two, what piece of advice would you give yourself?

Pay attention to new media development and ways of video production, such as aerial, 360 degrees videography and photography, Go Pro and others. There are many possibilities for new small businesses.

They need high skilled videographers, photographers, video editors and other specialists to look good and convince their prospects online.

What problem does your business solve?

Small and medium-sized businesses come to INVISION PRO for their marketing and related needs. Our clients choose us because we offer video production, web and graphic design under one roof. Any business owner needs to care about corporate style because all elements of marketing materials should fit in one line to build a recognizable corporate image.

Many entrepreneurs, business owners and self-employed specialists offer similar services and products on the market, so the majority face competition.

Moreover, many of them compete with businesses from other countries, and many deals, contracts and transactions happen online today.

We help our clients to reduce the list of competitors by creating content that expresses the uniqueness of their businesses. It allows to show the differences and attracts relevant customers. We help to identify and choose the best way of communication and positioning.

All people are different, and any product or service is always perceived differently. Potential customers keep up with trends, pay attention to the quality of any product or service, pricing, ways to sell, methods of communication and much more.

Each business potentially has its unique target audience, and we are always glad to help focus on attracting specific customers and make the target group broader in a short period.

For a given project, the INVISION PRO team takes a similar approach. We begin from the ground up and tailor our services to the client. Clients can input our team throughout the entire process.

What is the inspiration behind your business?

Our clients inspire us all the time.

Every client gives me new knowledge and expanses my horizons. I learn something new about other professions, activities and industries from every project.

Another point that might be of interest is that many medium-sized and small businesses are usually run and owned by high-skilled specialists like doctors, chefs, engineers, teacher, software developers etc.

These bright people built their companies based on vast experience in their professional field. They have already left all their professional mistakes in the past. They know everything about what they offer, and what I like the most is the possibility to see the person responsible for the business.

It is a chance for them to build trust quickly. It is always a pleasure to work for clients that offer impeccable service or sell good quality products.

What is your magic sauce?

An outline of your magic sauce. How do you differ from the competition?

We are distinguished from competitors by an individual approach and knowledge of production processes and technologies. We never use a conveyor approach because all our clients are different.

There are no one-size-fits-all solutions for advertising concepts and campaigns. We always offer new ideas and methods to help each client individually, which is challenging and inspirational at the same time.

Each advertising project is different because it can be very diverse in terms of size and complexity. They often include adjusted or new methods and technologies, so our team members have diverse backgrounds and skills.

We successfully combine our professional experience, management and sincere interest in the activities of our clients.

The nature of new technologies is that they are constantly changing, and our strength lies in the fact that we carefully study new technologies and adapt them to the needs of our customers.

What is the plan for the next 5 years? What do you want to achieve?

We strive to cooperate on an international level. We want to contribute to international relations development in business, art and cultural fields.

What is the biggest challenge you’ve faced so far?

All businesses have the same problem, which is Covid-19. Many middle-sized and small businesses were closed. We developed a flexible and affordable way of working with our clients who are still with us. We hope they will survive and everything will be fine.

We want to expand the list of services and attract a new audience. In 2022 we are ready to offer aerial photography and videography, 360 degrees photography and some other new services.

How do people get involved/buy into your vision?

We are always glad to help self-employed, small business, middle-sized companies with video production, web design and Video Production (including video shooting, video editing and animation), Web Design and Web-sites Development, Graphic Design and Printing, Digital Content Marketing, Photography and Social Media Promotion.

As a full-service creative agency, we’re ready to create a powerful and exciting web presence for any business. Communicating their message is our art. Whether they need to stand out, attract clients, garner attention or gain publicity, our team is ready to help. Interested businesses can contact us today for more information and start a fruitful business relationship!