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At Best Startup Canada we track over 100,000 Canadian startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top British Columbia based VP’ operating in the Advertising space. If you think a VP’ is missing from this list, feel free to contact our editor on editor@beststartup.ca.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Shane Sullivan
Vice President, Software Engineering of Trader Corporation
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About Trader Corporation: Trader Corporation is a Canadian print and online publisher. The company was formed in June 2006 with the integration of Classified Media
Lynn Frazer
Vice President of Human Resources of Trader Corporation
Lynn Frazer has served as a core leader on the Human Resources team at TRADER Corporation since 2003. Following the establishment of TRADER in 2006, Lynn played an integral role merging the former businesses’ operations and harmonizing Human Resources practices across the country. She was appointed Vice President, Human Resources in 2012, with a mandate to oversee the national team in the delivery of human resources programs and services. Lynn previously managed human resources and labour relations with Loomis Courier Service and BC Transit. She holds a Bachelor of Commerce degree specializing in Industrial Relations from the University of British Columbia.
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About Trader Corporation: Trader Corporation is a Canadian print and online publisher. The company was formed in June 2006 with the integration of Classified Media
Ian Cruickshank
VP of Sales & Marketing of Speed Shift Media
As the VP of Sales & Marketing, Ian leads the revenue generation efforts for the company. Ian joined Speed Shift Media after 10 years in Advertising and Digital Advertising. His early days were spent with two of the largest media companies in Canada in sales and sales leadership roles. In recent years he has spent his time both consulting on digital disruption and as the head of sales and marketing for a social media marketing company.
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About Speed Shift Media: Speed Shift Media provides automotive dealer groups and publishers with sophisticated online display ads.
Richard Zupp
VP of Finance of Speed Shift Media
Richard is a CPA with more than 20 years experience. He joined Speed Shift Media in March 2015 and is responsible for financial reporting, planning, treasury and business metrics. Previously Richard was the VP of Corporate Accounting for 7 years at a market research targeted SaaS firm. Earlier he served as the Controller of an enterprise software developer where he played a significant role in the sale of the business to a strategic purchaser.
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About Speed Shift Media: Speed Shift Media provides automotive dealer groups and publishers with sophisticated online display ads.
Tim Fimmers
EVP & CTO of AdPerfect
Skills Online Advertising, Digital MediaProject Management, Product Management, Product Development, Account Management, Web Development, Information Technology, Business Strategy, Business Process, Business Planning, Strategic Partnerships, User Experience, Social Media, Social Media Marketing, Technology Solutions, IT, SEO, Sales, Advertising, Publishing, Email Marketing, Newspaper, E-commerce, Data Integration
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About AdPerfect: Self-serve advertising, Digital & print classifieds, Web-based technology, Obituaries, Mobile-Responsive Marketplace
Bjorn Hougaard
SVP, Sales & Media Strategy of GlobalWide Media
Bjorn Hougaard oversees the sales and business development across the international offices, and the further growth in strategic partnerships in domestic and international markets. Prior to joining the executive team at GlobalWide Media, he led the expansion of Rackspace (NYSE: RAX) into Europe and Middle East. In 2002 he was part of the leadership team that built the world’s first commercial 3G mobile operator, ‘3’ owned by Hong Kong based Hutchison Whampoa (0013:HK). At the age of 27, Mr. Hougaard was appointed the general manager for the Danish ISP, EuroConnect and led it through a successful acquisition by TDC (OMX:TDC). A native of Denmark, Mr. Hougaard has through the last 20 years lived and worked in Europe, Asia pacific and North America.
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About GlobalWide Media: GlobalWide Media is a data driven digital marketing leader, providing premium media solutions for the world’s leading brands and agencies.
Mona Elesseily
Vice President of Online Marketing Strategy of Page Zero Media
Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, Careerbuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).
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About Page Zero Media: A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services.
Chris Pinkerton
Vice President, Client Development, North America of Mediative
Chris leads the key account strategy and Client Development teams at Mediative. Prior to Mediative, Chris was a member of Enquiro – one of North America’s leading search marketing and eye-tracking research agencies where he developed extensive experience and insight into digital marketing, lead generation, channel strategy, and neuromarketing. He has worked with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Avis/Budget Group, Zipcar, The New York Times, Walmart and The American Red Cross.
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About Mediative: Mediative is one of North America’s integrated advertising & digital marketing companies.
Lenny Goh
VP, Business Development of Tradable Bits
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About Tradable Bits: Know Your Fans, Market Smarter. Tradable Bits is the leading fan-based marketing platform for music and sports.
Graeme Wright
VP Finance & Admin of Adacado
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About Adacado: Adacado is the leading cloud based, data-driven platform for delivering personalized digital advertising and marketing solutions at scale.
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