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At Best Startup Canada we track over 100,000 Canadian startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top British Columbia based VP’ operating in the Marketing space. If you think a VP’ is missing from this list, feel free to contact our editor on editor@beststartup.ca.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Eric Axford
Executive Vice President of Business Services of Suncor Energy
As Executive Vice-President, Business Services for Suncor Energy, Eric Axford is accountable for a range of central functions critical to the company’s business success. His current responsibilities include environment, health and safety; sustainability and communications; government relations; information and process management; and enterprise technical. Since joining Suncor in 1996, Eric has held a number of senior upstream, downstream and corporate roles across the company. Before joining Suncor, Eric held senior policy positions with the Alberta government. Eric is an active supporter of the United Way and is on the board of directors of the Woods Homes Society and Calgary Economic Development. Eric has a bachelor of arts degree in economics from the University of Calgary and a master of business administration from the University of Alberta. He is also a member of the University of Calgary Senate and Alberta School of Business Advisory Council.
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About Suncor Energy: Suncor Energy is an integrated energy company specializes in production of synthetic crude from oil sands.
Steve Chapman
VP Content Partnerships of PressReader
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About PressReader: PressReader offers unlimited digital access to over 7,000 newspapers and magazines from all over the world.
Buzz Hemphill
VP Sales of Buyapowa
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About Buyapowa: Buyapowa is the global leader in referral marketing. Your customers have friends, let’s make them customers too.
Neil Parker
VP Marketing of Buyapowa
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About Buyapowa: Buyapowa is the global leader in referral marketing. Your customers have friends, let’s make them customers too.
Devin Redlich
VP Operations of Buyapowa
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About Buyapowa: Buyapowa is the global leader in referral marketing. Your customers have friends, let’s make them customers too.
Nicholas Raditsis
Co-Founder & VP Strategic Partnerships of Optimity
Founder of myHealthSphere.
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About Optimity: Optimity is a mission-driven technology company that uses evidence-based behavioural science and gamification to improve population health.
Ian Cruickshank
VP of Sales & Marketing of Speed Shift Media
As the VP of Sales & Marketing, Ian leads the revenue generation efforts for the company. Ian joined Speed Shift Media after 10 years in Advertising and Digital Advertising. His early days were spent with two of the largest media companies in Canada in sales and sales leadership roles. In recent years he has spent his time both consulting on digital disruption and as the head of sales and marketing for a social media marketing company.
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About Speed Shift Media: Speed Shift Media provides automotive dealer groups and publishers with sophisticated online display ads.
Richard Zupp
VP of Finance of Speed Shift Media
Richard is a CPA with more than 20 years experience. He joined Speed Shift Media in March 2015 and is responsible for financial reporting, planning, treasury and business metrics. Previously Richard was the VP of Corporate Accounting for 7 years at a market research targeted SaaS firm. Earlier he served as the Controller of an enterprise software developer where he played a significant role in the sale of the business to a strategic purchaser.
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About Speed Shift Media: Speed Shift Media provides automotive dealer groups and publishers with sophisticated online display ads.
Richard Wong
VP Marketing & Creator Relations of #Paid
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About #Paid: #Paid is a tech company that operates a creative marketing platform that combines brand and creator collaboration.
Richard Wong
VP Marketing & Creator Relations of #Paid
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About #Paid: #Paid is a tech company that operates a creative marketing platform that combines brand and creator collaboration.
Ryan Engley
VP, Customer Success of Unbounce
Ryan Engley joined Unbounce as SVP, Customer Success in 2020.
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About Unbounce: Unbounce is a drag-and-drop builder that allows users to create and publish customized landing pages.
Mona Elesseily
Vice President of Online Marketing Strategy of Page Zero Media
Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, Careerbuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).
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About Page Zero Media: A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services.
Jon Behune
VP, Customer Success and Implementations of SaaSquatch
Jon Behune serves as VP of customer success at Referral SaaSquatch.
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About SaaSquatch: SaaSquatch is a provider of referral and loyalty platform to businesses with thousands to millions of customers.
Chris Pinkerton
Vice President, Client Development, North America of Mediative
Chris leads the key account strategy and Client Development teams at Mediative. Prior to Mediative, Chris was a member of Enquiro – one of North America’s leading search marketing and eye-tracking research agencies where he developed extensive experience and insight into digital marketing, lead generation, channel strategy, and neuromarketing. He has worked with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Avis/Budget Group, Zipcar, The New York Times, Walmart and The American Red Cross.
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About Mediative: Mediative is one of North America’s integrated advertising & digital marketing companies.
Rick Talbot
VP, Support Services of Lasso
Rick is responsible for Lasso’s research and development team, which includes software development, cloud management and quality assurance. With a venerable history of managing large systems and teams, Rick is adaptive, flexible and skilled at relating technical skills in a business context. He hails from Ottawa, Ontario, grew up in northern Alberta, and has lived in Vancouver since the mid-80s.
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About Lasso: Lasso has been on the cutting edge of CRM technology for new home marketing and sales.
Angela McKay
VP, Client Experience of Lasso
Angela is a true Vancouver native, having lived there forever. She began her business career 25 years ago when Dave Clements hired her out of college. She spent 10 years working in corporate training, assisting companies with designing and delivering corporate training programs. Angela has spent much of her career focused on sales, marketing and customer service. She maintains that her 5 years as a concierge at a major Vancouver hotel provided one of the best training platforms for learning exceptional customer service! A creative, ‘outside-the-box’ thinker, she has been instrumental in elevating Lasso’s brand and market presence in the home building industry.
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About Lasso: Lasso has been on the cutting edge of CRM technology for new home marketing and sales.
Dave Betcher
VP, Sales of Lasso
Dave has been in the homebuilding industry for 15 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, on the power of CRM, including lead management, sales process, and email marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management. Outside of work, Dave can often be found running the seawall in Vancouver or at the beach with his dog, Drayden.
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About Lasso: Lasso has been on the cutting edge of CRM technology for new home marketing and sales.
Lenny Goh
VP, Business Development of Tradable Bits
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About Tradable Bits: Know Your Fans, Market Smarter. Tradable Bits is the leading fan-based marketing platform for music and sports.
Graeme Wright
VP Finance & Admin of Adacado
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About Adacado: Adacado is the leading cloud based, data-driven platform for delivering personalized digital advertising and marketing solutions at scale.
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