Tangoo is a sales acceleration and automation consultancy that puts the heavy lifting of sales on autopilot and let’s you jump back into selling anytime, without dreading it or not knowing where to start.
It works by constructing a mini sales department in 90 days through hands-on scripting, sales strategy, and physical outreach tools that get you in front of warm customers and business partners.
You go from just relying on past customers to sell for you to having full control of how many sales opportunities are booked in your calendar each week.
Our mission is to help entrepreneurs and their teams grind less and flow more. We do this by helping to reduce the friction between connecting with likeminded business connections that can take their businesses to new heights. Without connecting to the right people in a genuine 1 to 1 way, it’s easy to continue to spin your wheels in the grind and waste creative potential and blindly burn out.
Tell us about yourself?
Paul is the principal at Tangoo, a Sales Training & Marketing Automation agency that uses artificial intelligence and educative sales to streamline and better match value-aligned businesses together. Paul also owns its sister company, Level Up Mortgages, which focuses on helping the self-employed, newcomers, and first-time buyers better access and manage homeownership through mortgage e-learning and coaching.
Paul contributes articles to Forbes Magazine and is a public speaker on personal development and entrepreneurship. When he isn’t advising other start-ups, Paul sprints competitively and continues his 1000 day meditation streak on a daily basis – follow his writing on LinkedIn.
Paul got into the marketing and sales world through building multiple brands throughout his career that depend on creative storytelling and reaching out to the right people at scale.
If you could go back in time a year or two, what piece of advice would you give yourself?
Better understand the power of choosing a niche and demanding higher prices given the inherent short time line of most client lifecycles.
What problem does your business solve?
The tedious and draining nature of outbound sales. Companies need to do smart sales reachouts to the right people and must listen more than they talk – it’s all about rapid customer discovery sprints.
With your new sales feedback loop, No’s turn into the Know-How of how to turn objections into opportunities as you differentiate your offering to people who most appreciate it.
We accelerate sales by automating your prospecting on Email and LinkedIn and making sure we patch up any blind spots in your offering by synthesizing feedback from warm leads.
We do this on ourselves and below are the situations where clients see the most value.
• You’re stuck in a feast or famine cycle and don’t want to be too busy when things are good to line up customers for when they take a dive
• Your product and service sell themselves when you actually have time to get in front of someone…if only you could clone yourself!
• You’re grinding way too hard in sales and marketing and need a system to make sales easier over time rather than more draining.
What is the inspiration behind your business?
We got inspired to solve the problem of automating prospecting and training people how to sell authentically once we realized that it was a big inefficiency for us. We solve the problem of helping technical founders or other service-oriented entrepreneurs where sales doesn’t come naturally.
What is your magic sauce?
Deep domain expertise and a focus on how to build value-added business development partnerships at scale.
What is the plan for the next 5 years? What do you want to achieve?
Grow our online course academy and marketplace for sales consultants and entrepreneurs to connect. We have built a community where we partner with the best sales consultants and tech tools to streamline sales and customer relationship management for our clients and we want to grow that so they always have people and resources at their fingertips. We will grow by having industry experts on demand to coach clients on their specific sales strategies. We believe greatly in educational sales so bringing in quality designers and marketers will also be key in giving turnkey solutions to sales.
What is the biggest challenge you’ve faced so far?
Clients not being able to handle the lead flow from LinkedIn and needing to pause to get themselves organized.
How do people get involved/buy into your vision?
We work namely with entrepreneurs and growing sales teams in tech and professional services. We namely partner with sales and marketing consultants who set up their clients’ to go-to-market but lack the actual sales tools and training to ensure clients follow through on their marketing and corporate strategies.