Shawn Michael Alain: Constantly Improving Our Services, Performance and Push Through Our Comfort Barriers To Improve Value to Our Clients

MISSION STATEMENT
Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.

PEOPLE INSPIRE PEOPLE
Great social media is mix of art & science. So we’ve assembled a team of right brain, left brain professionals who are some of the best in the industry. We also work with over a dozen other contractors, each specializing in their own trade.

VISION STATEMENT
To be the top performing social media management agency in the world.

CLIENT APPRECIATION
A client is the most important person in our business. They are not dependent on us. We are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not an outsider in our business. They are part of it. It is a privilege for them to allow us to manage such an important aspect of their business.

CONSTANTLY IMPROVE
We commit ourselves to constantly improving our services, performance and push through our comfort barriers to improve value to our clients.

TECHNOLOGICAL ADVANCES
We constantly improve our services by seeking out, testing, developing & implementing new apps & technologies to make our services more effective.

TAKE OWNERSHIP
We hold ourselves accountable for our performance and results.

TEAMWORK
We recognize that our strength and our competitive advantage is, and always will be, people. We will continually learn, and share ideas and knowledge. We encourage cooperative efforts at every level and across all activities in the company.

ELEVATE OTHERS
We lift our customers and teammates through positivity, confidence and graciousness.

QUALITY
We are Master Social Media Artisans who take pride in the quality and workmanship of our work.

PASSION
Passion and heart are cornerstones of our organization and the key to driving our success. We can accomplish extraordinary results with enthusiasm and passion.

Tell us about yourself?

I started in newspaper in 2000 and spent a decade in the industry. Around 2011 after seeing the rise of social media I decided to get out of newspaper and start my own social media agency. But first I wanted to get some experience. In 2011 there were no courses you could take, it was the wild west. Sunshine Village Ski Resort in Banff, Alberta had a major social media crisis and decided to get serious about social media. This was a perfect place to get experience. They had a great product with a battered brand. I was there for a year and a half and won them 4 major social major awards for their social media.

In 2013 I started my agency and a year later, in 2014, we were named by Clutch.co as a top 20 social media agency in the world and have held that title every year since.

If you could go back in time a year or two, what piece of advice would you give yourself?

Never buy a boat! lol But on a business level, it has been a difficult couple years under COVID for us and many other small businesses. We focus as always on our own digital marketing strategy. Not sure if I could have done anything differently.

What problem does your business solve?

Clients come to us solve a few issues. They know they need to be on social media but:

• don’t have the time needed to devote to it.
• don’t have the skills to do social media effectively.

We have been in business since 2013 and have learned many tricks, tips, skills and experience along the way. We act as a client’s social media department at a cost that is less than the price of a minimum wage employee, but with the skills, experience and coverage of 7 days a week including holidays.

What is the inspiration behind your business?

I’ve always said, find something you love to do and you’ll never work a day in your life. I’ve been in marketing since 2000 and this was a natural progression from newspaper.

What is your magic sauce?

I’ve been offered lots of money to teach our magic sauce and I’ve declined every time. What sets us apart from our competition is the years we’ve been in business, experience, performance and our verified testimonials.

What is the plan for the next 5 years? What do you want to achieve?

To continue to be a top performing social media agency in the world for our clients. Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.

What is the biggest challenge you’ve faced so far?

Hiring the right people. It’s really important that we also hire those that are the best, or strive to be the best. It is for this reason we have a very comprehensive hiring process.

How do people get involved/buy into your vision?

If you’re a small business wanting to take your marketing to the next level and increase your sales, then you are exactly the type of client we would love to work with.