Open a betting app ten minutes before a football match and the useful details are likely to be the fixture, markets and start time. Open it to play a slot and none of those details matter. Yet both activities may live behind the same icon on a phone.
That presents a design challenge for an operator with a sportsbook and casino. The app needs a shared account and familiar controls, while giving each activity a screen that suits the way it works. It also has to help someone find the right place to begin.
A Match and a Casino Game Start Differently
Sport follows a calendar. A match page can show what is coming up, then change as the event unfolds. Casino games are usually found by browsing titles or formats. A slot, a table game and a live dealer stream offer three different starting points.
The bet app download page for Betway lists sports betting, live sports streaming, slots, table games and live casino titles. Putting those choices in one app means a single home screen has to introduce a broad range of activities without making every visitor read through the whole catalogue.
The scale of the two categories is visible in Canadian market data, though it says nothing about Betway’s own users. For the year ending March 2025, iGaming Ontario reported $69.6 billion in casino wagers and $11.4 billion in betting wagers across its regulated market. The regulator measures the categories separately. For an operator offering both, that distinction raises a product question: how much space should each receive in an app with one main menu?
Where Does “Live” Take You?
The word appears in both parts of the product. In sport, it may lead to an event already in progress, with markets and odds changing during play. In the casino, it may lead to a streamed table with a dealer. A menu labelled only “Live” leaves the user to work out which experience it means.
Clearer routes could group live matches beneath sport and live tables beneath casino. From there, a fixture list could be organized by competition, while casino titles could be grouped by game type. Someone can then narrow the choice without facing a main screen crowded with fixtures and game thumbnails. There is room for continuity between sections. Familiar icons, a consistent account menu and an obvious way back to the main categories help someone recognize where they are. The content beneath those controls can still change completely.
The Screen Changes With the Action
A match page needs to keep the teams, score and relevant markets readable. If the app also carries a stream, the video needs space without hiding the information someone came to check. During a busy sporting afternoon, the route back to other fixtures matters too.
At a live casino table, attention moves to the dealer, cards or wheel. The stream is part of the game rather than a companion to a fixture list. A slot uses the screen differently again, giving the reels and game controls most of the available space. The app can look consistent without insisting that a market list, a dealer stream and a set of reels occupy the same positions. What stays familiar is the route in and out, while the layout changes to suit the activity.
The Shared Account Is the Common Thread
A person should not have to learn a new route to account details or support after moving from sport to casino. Payment options and transaction history also make more sense as shared account functions than as separate features hidden inside each section.
Combining tasks this way is common in app development. A look at Canadian app-based startups includes a platform that lets people find a service and process payments, and another that brings business information together for its users. Those products serve different markets, but they show why an app needs an obvious place for actions beyond its main activity.
For a betting app, that place matters when someone wants to check an account detail rather than open a match or game. The account functions can remain predictable even as the sportsbook and casino present different content.
Before the First Screen
The app page has one more job: helping visitors choose the version for their device. Betway gives separate download routes for Android, iPhone and Huawei phones. Someone looking for the app can identify the relevant route before dealing with its menus or games.
Once inside, the sequence should remain clear. The main menu points towards sport or casino; the next screen narrows the choice; the match or game view gives the action room. Shared account tools stay findable throughout. That is what makes a sportsbook and casino workable under one icon: the activities remain distinct, but moving between them feels familiar.
