Toronto’s Emerging Sports Startups: A Canadian Innovation Showcase

January 23, 2024

Canada, particularly Toronto, has become a hub of innovation for sports-focused startups. Despite the challenges of the pandemic year, 2020 saw the rise of an impressive number of startups in the sports industry. These startups are dramatically transforming the ecosystem by leveraging technology to create new ways to consume content, engage with sports, and even participate in eSports. This article will showcase a selection of these innovative startups, all homegrown in Toronto, that are changing the game in the sports industry.

Sports startups in Canada are making a significant impact across a broad range of industries including software, mobile apps, gaming, and even health care. They are harnessing technology to create better tools for betting, providing platforms for eSports content creators, developing software for injury risk assessment, promoting digital collectibles, and even utilizing cryptocurrency to enhance online competitions. These startups demonstrate the remarkable diversity and potential of the sports industry within Canada.

Each startup featured brings novel concepts and creative solutions to the surging demand for technological innovation within the sports industry. The industry has seen an impressive diversification and expansion across the digital domain ranging from fantasy sports platforms, eSports and gaming, to fitness education and digital sports media. In this regard, Toronto-based startups are leading the charge on the global stage.


Being a force within the realms of Information Technology, Mobile Apps, Software, and Sports industries, Betstamp revolutionises the
sports betting monitor experience by providing bettors with a modern software solution. Betstamp is available on the website, Facebook, LinkedIn, and announces updates on their @Betstamp Twitter account.

Rumble Gaming Inc.

With a reputation in eSports and Gaming, Rumble Gaming Inc. is a global eSports talent agency and media company that bridges the gap between brands and the esports/gaming ecosystem. Visit their website, follow them on @rumblegaming_ Twitter account, or check them out on LinkedIn.

Big Shot Analytics

Big Shot Analytics is a startup that operates in the Apps, Information Technology, Software, and Sports sectors. Discover more about them via their website or on LinkedIn.

Stadium Live Studios

Co-founded by Kevin D. H. Kim and Paul Xu, Stadium Live Studios is a sports community platform creating a virtual “playground” for sports fans. It allows fans to interact, play and earn digital collectibles in the community. Visit their website or follow them on @stadiumliveapp Twitter account. You can also find them on LinkedIn.

Fortius Labs

Established by Abdelhamid El Bably and Benjamin Lee in 2020, Fortius Labs is a healthtech company using computer vision to automate and objectify movement-based injury risk assessments. They can be found on their website, Facebook page, as well as on LinkedIn.

Award Pool

Engaging users through social media challenges is the central aim of Award Pool. Co-founded by Ahmad Al Jamal, Alex Falconer, Brenda Cohen, and Reuven Cohen, they offer points, rewards, and Non-Fungible Tokens (NFT) to winners. Get to know them more on their website, Facebook page, LinkedIn, or by following their Twitter account @awardpool.


Laid out in 2020, ENDLESS is an esports, lifestyle, and apparel brand that believes in demonstrating that opportunities are endless. You can visit them on their website, Facebook page, or follow their Twitter account @ENDL8SS.

Striving in the eSports, Apps, Gaming, and Information Technology industries,, co-founded by Arwina Mogul, provides eSports players with a unified platform and resources to grow their communities. Check them out on their website, follow them on Twitter @getbeamgg, or visit their LinkedIn page.

XP Corp

Co-founded by Justin Wong, XP Corp has designed XP Fantasy, a subscription-based daily fantasy esports platform that allows fans to compete for prizes without gambling. Get to know them on their website, LinkedIn, or by following their Twitter account @XPcorp.


The brainchild of Duy Nguyen, Genetek is a revolutionary application that educates users on how to perform exercises safely and confidently. Learn more about them on their website, Facebook page, Twitter, or LinkedIn page.

Playmaker Capital

Founded by Jordan Gnat, Playmaker Capital is a digital sports media company that operates at the intersection of sports, gambling, media, and technology. You can visit them on their website, follow them on Twitter @playmaker_fans, or check out their LinkedIn page.

It’s incredibly exciting to see these startups leading the charge in the sports industry. The innovations they are driving could be game-changing and will definitely be something to watch out for in the coming years. Toronto’s contribution to the development of sports startups shows that it is not just a spectator but an active player in the industry.

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