The International Award Winning brand Virginia Stone was built on a foundation of passion, purpose, and an unyielding desire to innovate and inspire, offering uncompromising excellence in sustainable luxury skin care.
Virginia Stone formulates skin care based on the unique structure, characteristics, and requirements of various skin tones – offering 3 avant-garde skin tone collections.
Tell us about yourself?
I have been designing and building innovative sustainable brands for more than 20 years, and specialize in green chemistry. In my early 20’s I was convinced that the industry had it all wrong, and that the current model was incomplete and did not address the differences found within varying skin tones or the need to treat each skin tone independently.
The one-size-fits-all approach simply does not work. I worked towards my Naturopathic Doctor degree, receiving certification in Nutrition, Kinesiology, Homeopathy, Herbology (amongst others) and studied Ayurvedic and Chinese medicine.
I was passionate about building a brand with a soul, and a skin care line that was not only luxurious but incredibly healthy for you. One that gave back more than it took, and was ethical and sustainable on every level.
If you could go back in time a year or two, what piece of advice would you give yourself?
Although this might seem sad, it would be to never trust someones word in business. Always, and I mean always….use contracts and document everything on paper. The ‘old-school’ hand shake, and ‘you have my word’ holds no weight in business. I have learned this the hard way.
What problem does your business solve?
The skincare industry adheres to a broken and outdated model. The ‘dry/normal/oily’ classification system is incomplete and does not address the differences found within varying skin tones, or the need to approach and treat each skin tone independently.
Virginia Stone believes that the most important factor to consider when designing skincare is tone. Your tone determines your skin personality, which inherently defines unique characteristics like skin density, sensitivity, SPF requirements, and potency tolerance levels.
We offer a diverse collection of skin tone specific formulas, that are not only luxurious and performance driven, they are also so healthy that you could literally eat them.
What is the inspiration behind your business?
My intense desire to make a positive difference in the world. To offer healthy, safe, luxurious skin care products that give my clients much needed peace of mind and results that make them comfortable in their skin and heal past damage and repair chronic skin conditions.
I also spent years developing and designing a 100% sustainable (plastic free) packaging option. I have a real issue with the plastic pollution in our world. Our multi-award winning Luxador (stone jar) is made from hemp fibres, limestone, sand and recycled stone.
We also do not test on animals, or support those who do. We are a forward-thinking ethical brand that gives back to animal welfare, reforestation, environmental initiatives and humanitarian groups around the world.
What is your magic sauce?
In many ways! We are truly an ethical and sustainable luxury brand, that offers true innovation to our industry, with the first complete collection that addresses the diverse needs of varying skin tones.
What is the plan for the next 5 years? What do you want to achieve?
To lead the way into the future of skin care and create disruption in a stagnant industry, that seriously needs inspired innovation and a new modernized approach to skin care.
We have 15+ more SKU’s in the pipeline and are currently raising capital and looking for partners, collaborators, and investors.
What is the biggest challenge you’ve faced so far?
I have had many big challenges, from corrupt partners to delays in design and production that put us years behind.
Unkept agreements, theft of intellectual property, the list goes on…If I was to pick only one challenge, in relation to our unique and innovative approach to skin care, it would be the struggle involved being ‘first-to-market’ and challenging beliefs that date back 100 years.
All of this being said, I am grateful for every single learning experience and setback that I have encountered. It is true that ‘that which does not kill you, makes you stronger’. Every failure and struggle is an opportunity to improve and learn and grow.
How do people get involved/buy into your vision?
Join our community @myvirginiastone – Learn more at virginiastone.com – Please reach out to me directly via email or LinkedIn if you are interested in joining our journey and becoming a Partner, Collaborator or Investor. Welcome to the future of skin care!