Social media marketing is an effective online marketing approach to promote your after school care program, engage with parents, and announce your latest news or events.
If you want to use social media to promote your after school care program, check out these four tips!
Before you start producing social media, develop a plan first. In your plan, identify who your audiences are (e.g. demographics, income levels, education levels, and more), what their wants and pain points are, and what they’re looking for in an after school care program.
For example, if your Richmond daycare centre offers after school care program to local residents, you can define what kind of families or parents would need your services (e.g. working parents who live close by and are willing to pay a premium price for better quality care for their children), and come up with ideas on how to promote your after school program to these parents. In your plan, you should also choose social media platforms that are most suitable to reach your target audience. For example, you can select TikTok, Instagram, Facebook, and YouTube to reach your target market.
Get creative with how you use your chosen platforms to speak to and engage different audiences. You might have a public Facebook page for marketing, a private Facebook group for parent discussions and a shared Instagram account for students. Students could take turns writing your After School Care programme blog, or you could feature ‘star’ schoolwork there instead. Sign up for a YouTube account to share original video content with families. These approaches help your brand and social media platform build relevancy with your target audience and strong engagement.
Social media is a conversation, and remembering this will keep your online community thriving. Invite—and be ready for—feedback! Assume an inclusive tone, ask questions, seek input and advice, and openly share your passion for your After School Care programme to create an ongoing conversation that will engage and support your community and your vision. You can also use questionnaires to seek feedback about potential new ventures. For example, if you’re thinking about starting a Richmond summer camp program, you can use social media platforms to start a conversation about your venture and get a feel or consensus from your target audience about the new venture.
Whatever your After School Care support goal, if you are not adding value to the people who follow you, they will stop. Whenever you post, put yourself in the shoes of your audience and ask “What’s In It For Me”? It can be as small as making people smile, as large as delivering promises, or as everyday as regularly reassuring parents that their kids are safe and having fun. Side note—research says social media users love photos and video, so use these as often as you can!