TikTok has taken the world by storm, and its popularity is only increasing. As a music school owner or marketer, it’s important to leverage the platform to reach your target audience and promote your program such as piano lessons. Here are five tips for creating a successful TikTok marketing strategy for your music school:
Before you start creating content on TikTok, it’s important to define your target audience. Start by learning about the demographics on the platform and identify those who might be interested in your brand. While TikTok is most popular with teenagers, it’s important not to overlook other age groups. The 20-29-year-old cohort follows closely behind teenagers. Also, don’t forget about new or unexpected audiences. Your current audience may not be on TikTok, but there may be subgroups with related or slightly different interests on the platform. Spend some time researching your audiences on other social media platforms and look for overlap on TikTok.
Once you’ve identified a potential audience, research what types of content they engage with. Brainstorm content ideas for your brand based on their interests and behaviors.
Take a look at what your competitors are doing on TikTok. If they’re not on the platform, it could be an opportunity to gain a competitive advantage. Look for at least three to five similar brands or organizations and see what they’re doing on the app. Learn from their successes and failures. You can also include TikTok stars and influencers in this exercise. Find personalities that specialize in your area of expertise.
Create TikToks with a purpose that aligns with your overall business objectives. Consider using the S.M.A.R.T. goal framework to set specific, measurable, attainable, relevant, and timely goals. Your goals could include reaching a new audience, improving brand image, promoting awareness for a product, or developing stronger customer relationships through engagement.
Create a content calendar and stick to it. Your TikTok content calendar will look similar to a regular calendar, but instead of “Dinner with Dad” and “Dog’s Half-Birthday,” you’ll plan things like “Go Live” or “New Video.” Regular posting is key to a successful social media strategy.
Track your progress by checking your analytics at least once a month. This will help you gauge whether or not your strategies are working and if you’re reaching your goals. Make adjustments as needed to continue to grow your TikTok presence.