25 YEARS + OWNING A DIGITAL MARKETING | 13 YEARS + AS A LINKEDIN TRAINER
About 14 years ago we started hearing about people actually generating leads on LinkedIn, so we designed our own system.
Just type in the key phrase in the upper left search bar, for instance “OWNER” ( As in business owner) That’s 24 Million (as of Jan 2021) + possible clients and leads. When we figured out that seemed really exciting. We hope you see the potential in this for your business as well.
Tell us about yourself?
I’ve transitioned through my business background from fitness trainer, to Fitness coach, Life Coach, Business coach, and now business consulting.
If you could go back in time a year or two, what piece of advice would you give yourself?
Start saving more money sooner, Jon Maxwell said: playing now and pay later, or pay now and play later. Trying to find a balance of enjoying my life now and also planning and saving for the future.
What problem does your business solve?
Businesses need leads, With over 880 million people on the platform now, LinkedIn is one of the most underutilized social media sites that can be used for marketing and lead generation. We get companies 20-30 new leads every single month through LinkedIn.
What is the inspiration behind your business?
About 15 years ago I was ranking very well and Google, I spent so much money and time getting my company’s website on page 1, only for the Google algorithm to change 5 times a month.
I got really tired and fed up that one day I would be on page 1 and next day on page 5, so my clients started asking about LinkedIn. And I started niche into it about 13 years ago, and literally blew up overnight, I had so my clients asking me about LinkedIn lead generation and marketing. It took over My whole business.
What is your magic sauce?
Realizing that LinkedIn is about creating relationships not about pushing sales or pushing your sales message on somebody. For instance, I’m going to a big tradeshow in Toronto May, I’m reaching out now to all the exhibitors on LinkedIn to form that relationship with them so I go to the show I can shake their hand and they know who I am.
What is the plan for the next 5 years? What do you want to achieve?
Grow the business and create an exit strategy. I want to scale the business by four or five times, create group training courses and so much more.
What is the biggest challenge you’ve faced so far?
Systems, systems, systems. So much changes in the Internet marketing and business world so quickly probably the biggest challenge has been keep up with all of it.
How do people get involved/buy into your vision?
We want individuals and companies to realize LinkedIn should be their number one lead generation channel, and they want someone to do the work for them. https://leadwizard.ca/done-for-you/