We sell a SaaS solution that helps organizations make it significantly easier to find and reuse previous content e.g. for preparing proposals.
Our company also provides high-end consulting and development services for start-ups (under our InnerTech brand), including strategy, fund raising support, and solution design and development.
Tell us about yourself?
I am an engineer by training but I have spent my career in a variety of organizations, including defence and consulting, doing operational work.
I have, together with different partners, done a few startups with reDock / InnerTech being the latest iteration. I enjoy the challenge and flexibility of startup life and our current venture makes direct use of the many years of my consulting and proposal management experience.
If you could go back in time a year or two, what piece of advice would you give yourself?
Spend more time and effort to get the marketing right.
What problem does your business solve?
Focusing on our software solution, currently many organizations need to prepare a variety of complex documents such as proposals that are critical for their businesses. Many times, there is previously completed content that can be reused but it can be very onerous to find it.
For example, if you search keywords in content management systems such as SharePoint or Google Drive, the results that come back are a list of files, often hundreds of them.
Finding the section or paragraph within these takes a lot of time, thus authors often just end up rewriting since they don’t have the time to do this.
Our solution presents search results in more easily understood “segments” and then makes it easy to copy that content into the new document.
What is the inspiration behind your business?
Our founders know from first hand experience how frustrating and time consuming it can be to find previous content and we developed our very easy to use and implement solution to help solve this issue.
What is your magic sauce?
The segmentation of content is a big part of the value of our product, as well as a very easy to use (browser based) and implement solution.
What is the plan for the next 5 years? What do you want to achieve?
We are currently focusing on small to medium businesses and once we have critical mass there, we want to further develop our product and get the necessary certifications to be able to expand into the enterprise market.
What is the biggest challenge you’ve faced so far?
Marketing – the challenge is that our solution is not something for which people are normally searching. Once we get someone on a demo and explain the problem, everyone “gets it” but the problem has been to get people to that point.
How do people get involved/buy into your vision?
Our target market is those who are responsible for creating the kind of content where our solution can help e.g. proposal managers. At this point, we want to engage with each person and understand their needs and then help them get up and running.