Arastu Tizro: Social VR World Specifically Designed for Seniors in Order To Prevent Dementia

V.R.MIGHTY is a social VR world specifically designed for seniors in order to prevent Dementia (Alzheimer’s in particular). It enables them to interact with their peers and support each other inside a game-like social world. Giving them a chance to be heard brings a sense of meaningfulness to their lives, strengthens their identity, and delays dementia subsequently.

Tell us about yourself?

As a physician, I have treated patients with Neurodegenerative diseases throughout my career. Furthermore, I have conducted extensive research on dementia-related topics, specifically Alzheimer’s disease (AD). When I came up with the idea of VR mighty, I envisioned that our product would prevent or delay the progression of Alzheimer’s disease in seniors. By incorporating my knowledge of dementia, its symptoms, and prohibitive methods into our product’s conceptual design, I lead our startup team to make a dementia-friendly virtual world.

If you could go back in time a year or two, what piece of advice would you give yourself?

There’s nothing wrong with making mistakes. By learning from each error and failure, you become a more assertive businessman and a better person.

What problem does your business solve?

It is well documented that loneliness increases the risk of all-cause Dementia and Alzheimer’s disease. Senior citizens living in nursing homes or on their own are at high-risk for dementia. Through a dementia-friendly VR environment, they are able to converse with their peers, spend time with their friends, play games, attend events, and do everything they can do in the real world.

What is the inspiration behind your business?

I have always treated patients with dementia, but it became real when my mother was diagnosed with Alzheimer’s. Like every doctor with a sick parent, I thought I should have foreseen this and helped her before it worsened. I wanted to create a product that could help her and others like her who live alone to communicate and have a second chance in life.

What is your magic sauce?

Designed specifically for seniors at risk of developing dementia, VR Mighty will serve an underserved market. Our product is specifically designed for seniors, and it improves the quality of their lives.

The VR Mighty program will fill their lives with a sense of belonging, making them feel useful and valuable, and giving them hope. As a result, our product will reduce the amount of time required for caregiving because it can entertain seniors and people with early-stage Alzheimer’s for at least a few hours each day.

The centrality of social communications in our app distinguishes VRMighty from other apps. Our app provides users with an experience of belonging and a truly unique community. VRMighty is currently the only social media platform for seniors that utilizes VR.

What is the plan for the next 5 years? What do you want to achieve?

For the next five years, our primary goal is to expand our virtual world and its features to make it better and more attractive for every senior group. The new features include creating a new island, adding therapy sessions, dancing classes, nostalgic clubs, etc. Furthermore, we are seeking funds to expand our user base and improve the quality of services.

What is the biggest challenge you’ve faced so far?

Due to sanctions, we cannot expand this business in Iran anymore. Since the Iranian economy has collapsed, we need to begin expanding overseas as soon as possible.

How do people get involved/buy into your vision?

Our goal is to build long-term relationships with our customers. As we work toward this goal, our strategy has been built around customer needs and demands, for which we will monitor and make the necessary adjustments.

The VR Mighty solution adds a certain element of uniqueness to care facilities, giving them an edge over the competition. Additionally, our buyers seek the comfort of their elderly as well as convenience for themselves. They want to ensure their elders’ safety, happiness and care while letting them live their lives in peace and away from society’s judgements. Thus, we should create a long-term relationship with them by providing up-to-date and practical services that meet their needs.