Armin Faraji: Node Enables Small Businesses To Hire Micro-influencers in 3 Clicks

Node enables small businesses to hire micro-influencers in 3 clicks. The result is a content engine that produces a wide array of UGC for brands, while enabling emerging influencers to build an income.

For influencers, Node is a mobile app that lets them access new collaboration deals and opportunities that are curated from brands across North America.

Tell us about yourself?

Built and operated a social media agency for 5 years
Founded (and exited) an e-commerce store that crossed 7 figures in sales

If you could go back in time a year or two, what piece of advice would you give yourself?

Execute quickly and avoid over-planning . Momentum is the most powerful fuel for company building.

What problem does your business solve?

Node enables small businesses to hire micro-influencers in 3 clicks.

What is the inspiration behind your business?

Small businesses need content and social proof in order to generate leads and visibility on social media, but are limited due to their lack of resources (time, budget, people).

While major brands have the means to leverage agencies and expensive enterprise tools, there are a lack of outlets for SMBs to market themselves locally. We’re building Node for the little guys and making it possible for any business to leverage the content and word of mouth created by influencers.

What is your magic sauce?

We allow businesses to use our platform in 5 minutes and for free! And our proprietary algorithm matches products with relevant influencers, which saves time and money for businesses.

What is the plan for the next 5 years? What do you want to achieve?

We are democratizing access to influencer collaborations for both businesses and influencers alike. And our vision is to make influencer marketing accessible to the 28 million SMBs across North America that have been underserved by existing tools and agencies.

What is the biggest challenge you’ve faced so far?

We pivoted our company during the pandemic as we were initially focused on physical retail and hospitality businesses. Today over 1000 brands use Node and most are e-commerce businesses.

How do people get involved/buy into your vision?

Whether you’re an established business or up and coming startup, we invite you to try Node for free! Anyone can sign up by visiting our website.

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