Emerging Canadian Consumer Goods Startups Making Waves in London

January 4, 2024

Canada’s startup scene is booming, especially within the consumer goods industry. Here, we turn the spotlight onto a few unique London-based startups incepted in 2020 or later, making waves in this dynamic sector. From tech-driven commerce outfits to radical e-commerce platforms, these revolutionary companies are redefining the consumer landscape with their innovative services and products.

Each of these rapidly-growing startups uniquely contribute to the evolution of consumer goods, embracing the power of digital platforms to propel their businesses forward. They innovate, disrupt, and challenge the status quo, reimagining traditional business models and bringing brand new concepts to market.

Join us as we delve into the background and offerings of each company, highlighting the visionaries leading these enterprises and the novel solutions they provide in the consumer goods space.

Olsam Group

Olsam Group, led by founders Ollie Horbye and Sam Horbye, operates in the consumer goods, consumer, and E-Commerce industries. This technology-driven commerce company prides itself in acquiring and operating top Amazon third-party and other D2C eCommerce brands at scale. With London as its base, Olsam Group continues to scale its influence in the consumer goods field. Connect with them on LinkedIn.

The Mothership

The Mothership, spearheaded by founder Ben Fletcher, sits at the intersection of consumer goods, e-commerce, retail, and supply chain management. This company brings the power of multichannel marketing and digital-first branding to the best consumer products. Rooted in London, The Mothership has established itself as an emerging contender in the field. Follow them on LinkedIn.


Backed by founder Carl-Ferdinand Forster, PriceBring is an innovative Business-to-Business e-commerce platform providing solutions to the consumer goods, delivery, and e-commerce platforms sectors. It caters to corner shops, managing pickup and delivery operations to boost their efficiency. London-based PriceBring showcases its transformative power on their website. You can also find them on Twitter and LinkedIn.

The Dematerialised

The Dematerialised is an experimental venture in the consumer goods, e-commerce, and fashion industry. Based in London, the company aims to create a web3 marketplace for authenticated virtual goods, reimagining the traditional fashion business models by offering a more transparent, efficient, and equitable approach. Check out their website, Twitter, Facebook, and LinkedIn.

Fairfield Market Research

Fairfield Market Research, under the guidance of founder Utkarsh Koregaonkar, offers consulting and consumer goods services. The company creates insightful reports equipped with the latest market information and analysis. Get to know them better on their website, Twitter, and LinkedIn.


Caza, with its headquarters in London, operates in the consumer goods, e-commerce, furniture, and retail industry. Visit their website, Facebook, or LinkedIn to learn more about their offerings.

Curate Beauty

Based in London, Curate Beauty operates in the beauty, consumer goods, cosmetics, and home decor industry. Get a closer look at their offerings on their website, Twitter, Facebook, and LinkedIn.


Jumponthevape, based in London, operates within the consumer goods, e-commerce, and tobacco industry. Dive into their services on their website, Twitter, and Facebook.

The Octopus Club

London-based startup The Octopus Club, founded by Ana Estrougo, offers a parent-to-parent marketplace for maternity, baby, and kids’ items. Delve into their innovative business on their website and LinkedIn.


Driven by founder Tarig ElSheikh, CINCHONA acquires, incubates, and develops excellent e-commerce brands. With its base in London, CINCHONA is building an ecosystem of e-commerce entrepreneurs. Explore their mission on their website, Facebook, and LinkedIn.


Gravitiq, founded by Adam Gunasekara, Sachin Srivastava, and Saurabh Srivastava, is an e-commerce health & personal care brand based in London. They aim to help everyone take control of their health. Delve into their innovative business on their website and LinkedIn.

Leave your vote

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.

Don't Miss

18 Top Fraud Detection Startups and Companies in Canada

This article showcases our top picks for the best Canada

38 Top GreenTech Startups and Companies in Canada

This article showcases our top picks for the best Canada