Emerging Victoria-Based Analytic Startups Evolving Canada’s Tech Industry Landscape

January 5, 2024

In a rapidly digitizing world, data has become the new oil. Intelligent use of data and analytics is now a criterion for success, especially for startups. Startups in Victoria, Canada, and Australia are no exception to this trend. This article unveils a select range of new startups that have come into play since 2020 in the analytics industry. These startups, headquartered in Victoria, are harnessing the power of data and making compelling advancements in their respective fields.

These startups are not only changing the face of the analytics industry but are also reinventing their own sectors, such as data integration, marketing, cloud data services, digital marketing, asset management, and more. Utilizing complex data sets, these startups visualize, integrate and utilize data to drive their goals forward and redefine industry standards.

Let’s take an in-depth look at each of these startups to understand their mission, their contributions to the analytics industry, and how they are leveraging data to provide unique solutions.


Founded by Christopher Bartlett, Tapestry is bringing significant change in the analytics, data integration, data visualization and software industry. Located in Collingwood, Victoria, Australia, Tapestry is making waves with their innovative solutions in data analysis and visualization. You can follow them on Twitter or connect with them on LinkedIn.

Pocket Insights

Pocket Insights, based in Geelong, Victoria, Australia, is breaking new grounds in the field of analytics, data integration, and marketing. Through their innovative solutions, they are redefining the way businesses analyze and use data. Connect with them on Facebook and LinkedIn.


Founded by James Kruss, RAPID BI provides analytics solutions including embedding cloud-based analytics right into client software, offering licensing, implementation and support of the Sisense platform. The company is based in Melbourne, Victoria, Australia. Keep up to date with their activities on LinkedIn.

Maxis Digital

Located in Docklands, Victoria, Australia, Maxis Digital focuses on helping businesses understand how their websites and apps perform. They offer a full range of web analytics services to increase conversions and revenue, making them a critical player in the analytics, digital marketing, and internet training industry. Connect with them on Twitter or LinkedIn.


Based in Victoria, British Columbia, Canada, Niricson is revolutionizing the asset management, infrastructure, and predictive analytics industry. Founded by Aki Tomita and Harsh Rathod, they have developed a proprietary damage assessment software platform, teaming it with a patent-pending drone-based data collection technology. Connect with them on LinkedIn.

LightHouse Data

Founded by Hafsa Rkaissi, LightHouse Data located in Brighton, Victoria, Australia, is providing business intelligence and analytics software to leading brands and businesses, taking the realm of SaaS, analytics, and software to the next level. Find them on Twitter.

Cipher Sports Technology Group

Cipher Sports Technology Group is offering unique models for the sports industry, driven by analytics. Based in Melbourne, Victoria, Australia, they are exploring new ground in the realm of analytics, artificial intelligence, communities, machine learning, media and entertainment, predictive analytics, and sports. Follow their latest updates on Twitter, Facebook and LinkedIn.

In conclusion, these startups exhibit how intricately data and analytics are interwoven into the future of different industries. As these startups continue to evolve and innovate, they pave the path for greater advancements in the analytics industry.

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