Exploring Canada’s Flourishing Beauty Startups Based in London

January 4, 2024

The beauty industry, traditionally a storefront-based business, has been making a big splash in the tech-driven world. With the rise of startups, the beauty industry has embraced innovation, paving the way to make beauty and wellness more accessible, personalized and convenient. This article, a part of the series by Beststartup Canada, focuses on startups established in 2020 or later, that are operating in the beauty industry and headquartered in London. These startups are revolutionizing beauty tech with a blend of e-commerce, machine learning, brand reinvention, artificial intelligence, and tech-enabled services.

These startups, leveraging digital solutions and the explosion of direct to consumer brands, have started catering to niche target audiences. They have focused on personalization, inclusive beauty, and technology-backed solutions to ensure they provide the best beauty experience to their customers. Such an approach is paying off in spades, creating value for both the company and the consumer.

Without further ado, let’s take a look at ten startups that are carving out a new definition for beauty, offering everything from AI-based skin analysis tools to an online marketplace for beauty professionals.


Glambook, co-founded by Alex Tomchenko, is a global beauty tech company that provides a SaaS platform for self-employed beauty professionals and their clients. The company operates at the intersection of Beauty, Information Technology, SaaS, and Wellness. Visit their Facebook page or check out their LinkedIn profile for more details.


Tamanna is building a multi-brand online mode market with a distinct end-to-end experience. Operating in the Beauty, Fashion, Internet, Retail, and Sales industries, Tamanna provides an exceptional marketing channel with organized content and access to valuable consumer groups through an efficient delivery model. For more, follow them on Facebook and LinkedIn.


Skinora, co-founded by Dr Anna Puri, provides AI-based online skin analysis tools and skin care recommendations. It combines AI with real doctors for recommending skin solutions to suit different skin types and conditions. Visit their Facebook or LinkedIn to find out more about them.

Curate Beauty

Curate Beauty operates in the Beauty, Consumer Goods, Cosmetics, and Home Decor industries. Visit their website or follow them on Facebook or LinkedIn to learn more about them.

Beauty by Holition

Beauty by Holition, founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, creates virtual try-on solutions powered by Augmented Reality and Artificial Intelligence for the color cosmetics and skincare industries. Follow them on Facebook or find them on LinkedIn.


Glaize, co-founded by Gina Farran, is redefining women’s nail care through technology and science, starting with their made-to-measure gels. The company operates in the Beauty, Computer Vision, and E-Commerce industries. Follow them on Facebook or LinkedIn.


Ruka, co-founded by Varaidzo Tendai Moyo, operates in the Beauty, E-Commerce, and Retail industries, aiming to be the go-to brand for Black women globally when it comes to hair. Visit them on Instagram and LinkedIn for more.

My Rev

My Rev, launched by founders Jason Iliffe and Nicola Gunby, is the ultimate beauty app to browse and book beauty professionals with a single click. Find them on Instagram and LinkedIn for more details.

ub hair

Founded by Zina Alfa, ub hair brings tech to the hair care industry with their mobile marketplace app. This app connects users based on hair type, location, price, and preferred hairstyle. Connect with them on Facebook, LinkedIn, and Twitter.


ChicChic, founded by Liutauras Mazonas, is the world’s first social beauty & wellness marketplace aimed at simplifying beauty by bringing everything into a single platform. Find them on Facebook, LinkedIn, and Twitter.

Qwork Barbers ltd

Qwork Barbers aims to bring more customers, more information, and less queuing to the barbering industry through their app. Offering more efficient ways to manage queues and get new data insights on their shops, they’re leveraging tech to revolutionize the way customers and barbers interact. Check out their website to see more.

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