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How Consumers Reap The Benefits Of A Disrupted Real Estate Industry

Consumers use technology in a wide variety of ways. When a new technology emerges, the early adopters like knowing about all the latest gadgets. They keep their tech information current because it’s fascinating.

New technology often comes with disruption, changing how people buy things and operate within certain sectors. One of the biggest examples of this is the real estate industry, and the disruption that has come with the rise of digital platforms and other tools that help put home buyers and sellers in the driver’s seat for more seamless and educated real estate transactions.

Homebuyers today can’t neglect the new real estate technology that can save them a lot of money and help take the stress out of one of the biggest purchases of their life! More and more, consumers are reaping the benefits of a newly disrupted real estate industry.

Let’s check out how a disrupted real estate industry is helping consumers.

Big Data

You can track all the home listings in the back of a newspaper and local magazines, but algorithms analyze more listings than you ever could manually, even if you had multiple lifetimes to do it. Now, homebuyers can list their budget and describe the home they’re looking for, and the real estate technology will notify them when a suitable listing is available on the market.

Such an arrangement erases the need for trawling listings. The data helps the algorithm serve up listings that meet all your needs so specifically that they’ll seem personally curated for you.


The real estate industry has traditionally been known to be a bit opaque, as buyers didn’t always get the same data that sellers and brokers used.

Today, modern consumers are accustomed to researching where they’re going to eat before heading to restaurants. It’s only fitting that they expect to gather some credible intelligence about the agent they will use to help them buy a home.

Digital disruptor Regan McGee built Nobul, a real estate technology platform that lets buyers compare real estate agents’ profiles and select the ones whose services, fees, and experience levels they prefer.

McGee described in an interview how savvy home buyers use Nobul to flip the script and get crucial savings: “We are the tip of the spear of disruption. We’re finally giving consumers powers in this industry. Real estate transactions have the single largest fees people pay and the average person pays those fees 11 times in their lifetime. For us to be disrupting this market is extremely exciting.”

Agents aren’t allowed to pay to get listed or ranked, so buyers know the data on Nobul is reliable. If a young, first-time homebuyer needs an agent offering competitive prices, they can find them. Older buyers may prefer an agent experienced in closing high-end deals. They can each use the same platform to find the right agent for them.


The housing market may move quickly, but technology is built to keep pace. When a property becomes available, there’s no time to waste! See it, analyze it, and book a showing.

Real estate technology streamlines the process of identifying it sooner and gives you the tools to connect with your agent and friends. Homebuyers can use real estate technology to keep in touch and share listings, so there’s no wasted time.

Technology can sometimes be showy or gimmicky, but it also serves incredible functions homebuyers can’t afford to ignore. As the price of homes remains high and borrowing costs surge, consumers are wise to embrace disruptive technology that saves them money and simplifies transactions.

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