How To Use A Lightbox Effectively?

October 19, 2022
Photo by freestocks on Unsplash

Beautiful pop-ups that you may create with the utmost ease will grab visitors’ attention! Since they occupy the entire browser window to ensure that your website visitors don’t miss your message, lightbox pop-ups are very engaging and successful in accomplishing conversion goals. They present a crystal-clear call to action that nudges your prospects to make snap judgments and take decisive actions, frequently by signing up for a newsletter, taking advantage of a deal, or downloading a cost-free ebook. Lightbox pop-ups have limitless potential for your business, so if you want to succeed more, give it a shot and put your own lightbox pop-ups in place.

What is a Lightbox Popup?

In order to answer the question “what is a lightbox?” we`d better give you an example. When a potential customer is visiting a website, a window called a lightbox popup opens on top of the page. The overlay dims the background, and the content is only partially enabled.

Until the lightbox popup is closed or the requested action is taken, visitors are unable to engage with the webpage’s content. A call to action (CTA) button is frequently present in lightbox popups to prompt users to take action.

It could involve joining an email list, giving personal information, using a coupon code, visiting the page for a certain good or service, downloading anything, etc. Although lightbox popups can appear anywhere on the screen, they often do so in the middle.

Why Are Lightbox Popups Useful?

For a variety of reasons, lightbox popups are quite effective and advantageous for website owners and marketers. Let`s analyze them:

1. More Potential Customers

Even though exit intent is one of the best popup triggers, re-engaging disinterested visitors may still boost your conversion rates. Lightbox popups can be useful in this situation. When a visitor tries to exit a website, an exit-intent popup appears and attempts to convert them with the appropriate offers and incentives. Lightbox popups give your audience the last chance to convert by focusing their attention on some valuable and relevant offers. Thus, website owners can catch visitors who are leaving their site by using this trigger with a lightbox.

2. Offers Based on Interests

With sophisticated targeting capabilities, clever popup producers enable users to target the correct visitors at the right moment. Site administrators can display the most pertinent popups based on user intent and interest using everything from exit intent to cookie-based targeting.

3. Increased Subscriptions List

Integrating exit-entry popups is not just for the purpose of getting clients back. It’s the ideal strategy for growing your email subscriber base. A popup’s success rate typically depends on the reward provided in exchange for data sharing. 3-5% of visitors can be converted with the simplest lightbox popups with subscription forms. Remember that after reading your piece, the reader will determine whether they want to read more of it. Last but not least, keep in mind that users dislike subscription popups if they are already subscribers.

Things to Consider When Making a Lightbox Pop-up

In fact, lightbox popups might really help to increase conversion rates. But when designing lightboxes, much like when designing sidebar and full-screen popups, there are a number of things to take into account:

User experience (UX)

Conversions are centered on the user. For this reason, when making a popup, you should pay attention to the UX. Lightbox popups shouldn’t be like obtrusive advertisements. Your popup will affect the user experience and cause more harm than good if it is as unpleasant as the standard popup types.

On your landing page, a pop-up form should ideally be hidden. Statistics show that the conversion rate of your landing page decreases as the number of fields increases. Instead, landing pages without fields that may be seen have higher conversion rates. 12 times more people convert on click pop-ups than on other email pop-ups. This is due to the fact that visitors trigger it to appear.

  • Make your campaign useful to the visitors;
  • Use a modern design for your popups;
  • Make sure your popup design matches your website design.

Clear and Engaging CTA

Try to stick to a single, clear CTA to direct visitors and clearly point out what you want them to do.

The trick is to give your visitors fewer options to choose from, which is known as Hick’s Law. Your customers will find it tougher to choose as you offer more options. Because of this, you shouldn’t overwhelm them with choices. In this scenario, providing just two alternatives on your popup would be sufficient. The CTA that leads to conversion will be one option. The other option is the one you don’t want customers to select.

Colors that are active are more likely to draw attention than inactive ones. Additionally, they often arouse favorable emotions. Another choice is to make your CTA button’s background contrast with the popup. More visitors will notice and perform the intended action as a contrasting hue stands out from the background. Always make sure your CTAs are optimized to stand out from the crowd.

The closing Button is Easy to Find

Visitors can quickly close lightbox popups if they are not interested in the offer by clicking the close button, going outside the popup, or taking the desired action. The lightbox popup’s closing button must therefore be clear.

Conclusion

You can be sure to get your visitors’ attention by using a lightbox popup. Don’t forget to provide them with something worthwhile in exchange, though, since you’ve chosen to break up their reading. Discounts, no-cost PDFs and recipes, as well as specific incentives, can dramatically increase retention rates.

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