Innovative London, Canada-based Startups Transforming the Advertising Landscape

December 19, 2023
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In these challenging times, emerging startups in the advertising industry are innovating to add value to both the brands they represent and the consumers they intend to reach. People are spending more time online than ever before, and start-ups based in London, England have managed to successfully harness the power of digital advertising to engage with their audience. These startups, formed in 2020, have not only adjusted to the new normal but also set remarkable trends in the advertising industry. From audio ads to content creation platforms, these unique startups are revolutionising the way we advertise.

These companies have succeeded in identifying gaps and opportunities in the advertising industry, designing unique solutions to meet specific needs. Using advanced technologies such as AI and data analytics, these companies have been able to generate value for their clients through innovative content marketing, brand marketing, and digital advertising strategies. These startups combine creative ingenuity with technology to change the way we think about advertising.

Below, we highlight these innovative companies and diving a bit deeper into their origin, mission, and impact on the diverse world of advertising.

AudioMob

Founded by Christian Facey and Wilfrid Obeng, AudioMob offers a unique solution for mobile game developers to monetize their games using non-interrupting audio ads. The startup, based in London, England, allows brands to connect with the gaming audience in a distinctive way. You can follow them on Twitter and LinkedIn for updates.

Fanvue

Founded in 2020 by William Monange and YouTuber Joel Morris (JMX), Fanvue provides content creators with a platform as an alternative to OnlyFans and Patreon, leveraging the surge in the direct-to-fan model in the content creation industry.

Auddy

Recognizing the challenges faced by podcast creators, the team at Auddy combines editorial input, data insights, analytics, marketing, and promotional services to assist creators in navigating the extensive podcast ecosystem. Get to know more about Auddy on Facebook, Twitter, and Linkedin.

PubX

Founded by Andrew Mole, Lou Carpino, and Nick Feneck, PubX is making waves with its AI-powered dynamic floor pricing tool. The startup claims its fully automated solution results in a significant net revenue boost for publishers. See their updates on LinkedIn.

Fugo

Fugo’s digital signage content management software aims to meet the needs of a variety of sectors including healthcare, food services, and education. The startup, founded by Camilla Chesham and Zuka Kakabadze, provides a user-friendly platform for managing small- to large-screen networks. Follow them on Facebook, Twitter, and LinkedIn.

StoreLab

StoreLab, co-founded by Campbell Paton and Sam Beedell, is a tech company that builds mobile apps for brand advertising and marketing. The startup, established in 2020, is based in London, England. You can check them out on LinkedIn.

Lumi Digital

Lumi Digital‘s focus is on providing their clients with high-quality content, web design, and web development services. Find them on Facebook and LinkedIn.

Malaberg

Co-founded by Karolis Skripka, Malaberg offers services in health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization, and leadership. They develop products that are accessible to the market. Follow them on LinkedIn.

ReachInOut

Founded by Frank Terry, ReachInOut is a multi-channel engagement platform that offers content marketing, lead generation, and other digital marketing services. The startup breaks boundaries in making connections and delivering results. Get their updates on Twitter, Facebook, and LinkedIn.

Wishu

Wishu empowers thousands of creative entrepreneurs with the latest industry news, trends, freelance jobs, resources, and inspirations. The startup has a community of over 300,000+ yearly newsletter readers and 11,000+ vetted creatives in their marketplace. Find them on LinkedIn.

Skale

Skale, a London-based startup in the advertising and digital media industry has not disclosed much about their offering. However, they are a company to watch in the future with their potential to disrupt the industry. Stay updated on their progress on LinkedIn.

These startups have shown resilience and innovation in the face of challenges, demonstrating that a keen understanding of the market, dedication, and a bit of creativity can make a big difference in the advertising industry.

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