Spotlight on Victoria-Based Consumer Startups Revitalizing Canada’s Industry Landscape

January 5, 2024

Despite the global COVID-19 pandemic, 2020 saw an interesting turn of events in the Canadian business scene, especially amongst startups in the consumer industry. Quite a number of game-changing startups were assembled and have been making a significant impact due to their innovative ideas, products, and services. This surge of entrepreneurial activities is impressive and investors are on the lookout for the next big thing. In this article, we will be focusing on startups that are headquartered in Victoria and were founded in or after 2020.

The consumer market is quite diverse and can be a daunting space to play in, especially for startups. However, these companies have shown resilience, innovation and the ability to adjust to market trends to stay relevant. They serve as an inspiration to other budding entrepreneurs who aspire to make a change in the consumer space. Their stories are as riveting as their cutting-edge services and products which makes them worth a read.

We have compiled a list of startups that were conceived in 2020 or are currently operating in the consumer industry. While some focus on renewable and sustainable goods, others are reshaping the tech and eCommerce space. We hope that this inspires startup entrepreneurs and potential investors alike, as they get to know more about these innovative companies.

Great Wrap

Based in Sorrento, Great Wrap was founded by Julia Kay. Boldly redefining the consumer goods industry, this company makes compostable cling wrap from potato waste. This product performs as well as conventional plastic but decomposes in under 180 days. Connect with them on Twitter, Facebook, and LinkedIn.


Located in Saint Kilda, Ilume is a startup making strides in the consumer goods and manufacturing industry. Founded by Craig Silbery, Ilume has a strong focus on pet and animal feed. You can learn more about them on their website, Facebook, and LinkedIn.

Wipe That

Wipe That is a consumer goods company based in Springvale. It is making its presence felt in the digital space by also venturing into e-commerce and online portals. Visit their website to find out more about their products and services.

Faraday Consulting

Founded by Alistair Cadman, Faraday Consulting has its headquarters in Melbourne. This startup operates in the consumer research and internet industry. Faraday offers innovation program delivery and consulting services and can be contacted via their website.


Travis is a social network for travel that was created by Nicole Tj and Thomas Lo. They are located in Melbourne. This startup brings together personalised travel recommendations and provides features to plan future trips. Connect with them on their website, Facebook, LinkedIn or Twitter.


Founded by Hannon Comazzetto, AirRobe is located in Melbourne. This startup is making strides in the consumer goods, e-commerce, fashion, and retail industry. You can find more about them on their website, and on Twitter.


Dave Chaffey is the founder of Immertia, a company that is commercializing a repeatable AR platform concept for product packaging. It is delivering industry-level platforms to market, with each one designed to meet the needs of a single industry, or sub-industry. Connect with them on their website, Facebook and LinkedIn.


VyFinance is a Dandenong-based startup operating in the consumer applications, cryptocurrency, and finance industry. They can be found on their website, Facebook, Twitter, and LinkedIn.

These startups are definitely worth watching as they continue to innovate and push boundaries in their respective industries. We look forward to following their continued success.

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