Thriving Canadian B2B Startups Revolutionizing Industry Standards Nationally

January 3, 2024


The surge of startups in Canada, especially those launched in 2020 and beyond, has been impressive and diverse. Particular attention is given to those in the B2B industry. These innovative companies have been leveraging technology to provide solutions to businesses across various sectors. This article will highlight a few of these promising startups, including their introductions, backgrounds, industries, and unique offerings.

These firms have their headquarters based in Canada, with a range of products and services ranging from e-commerce solutions to enterprise software and advertising technologies. The highlighted startups have brought forward some fresh and dynamic concepts that are shaping the B2B industry in Canada and beyond.

Let’s dive into the details of these groundbreaking companies, their inception, leadership teams, and the innovative solutions they have brought to the market.


Location: Toronto, Ontario, Canada
Industry: B2B, E-Commerce, Enterprise Software, Retail
Founders: Milad Zabihi, Sina Roshan
Description: Peekage is a personalized product sampling platform that offers an extensive range of solutions to consumer brands. It facilitates targeted at-home product trials by analyzing more than 200 attributes of shoppers and categorizing them based on their habits and preferences. The platform significantly enhances market visibility and intelligence and is an asset for any brand.


Location: Ottawa, Ontario, Canada.
Industry: B2B, Document Management, PaaS.
Founders: Joel Kapongo, Moktar Yusuf.
Description: Pactima is an eSignature platform designed to cater every business need. Born in 2020, this company specializes in providing an all-in-one solution for electronic signatures.


Location: Toronto, Ontario, Canada.
Industry: B2B, Video.
Founders: Justin Rotman, Michael Warshafsky.
Description: Goodkind is an innovative startup taking advantage of video messaging for business-to-consumer sales.


Location: Toronto, Ontario, Canada.
Industry: Advertising, B2B, Content Creators, Marketing, Social Media Marketing.
Founders: Paul Xue, Samantha E. Cutler, Trevor Mengel.
Description: Cloutdesk is a ground-breaking platform that aims to power the future of influencer and brand partnerships. It facilitates monetization and effectively manages brand partnerships, all through full transparent end-to-end technology stack.


Location: Brantford, Ontario, Canada.
Industry: B2B, Information Technology, Software.
Founders: Mitchell Conery.
Description: Buzz is a B2B company in the field of Information Technology and Software.


Location: Vancouver, British Columbia, Canada.
Industry: B2B, Consumer Goods, E-Commerce.
Description: Mantaro is a B2B startup operating in the sector of Consumer Goods and E-Commerce.


Location: Richmond, British Columbia, Canada.
Industry: B2B, B2C, Delivery, Mobile Apps, Mobile Payments, Retail.
Founders: Anson Ni.
Description: TapIn is an app focused on revolutionizing the retail experience focusing on mobile payment and delivery.


Location: Vancouver, British Columbia, Canada.
Industry: B2B, Business Development, Cannabis, Human Resources, Software.
Founders: Danny Lum.
Description: KayaPush provides workforce management software for Cannabis retail stores, focusing on time attendance, scheduling and payroll. The company also offers enterprise-level sales and work-force analytics for dispensaries.

Sales Unicorn

Location: Calgary, Alberta, Canada.
Industry: B2B, Recruiting, Sales Automation, Social Recruiting, Software.
Description: Sales Unicorn focuses on revolutionizing business processes related to recruiting, social recruiting and sales automation.


Location: Toronto, Ontario, Canada.
Industry: B2B, Collaboration, Consumer Research, Database, Developer Tools, EdTech, Mobile Apps.
Founders: Amir Hashemi, Farokh Shahabi, Hasan Noori, Mehrnoosh Baratpour.
Description: Formaloo is a game-changer in the realm of data management. It is a no-code platform that helps businesses create custom data-driven business applications and automate processes. It simplifies the development of software requiring no codes or data experts.


Location: Markham, Ontario, Canada.
Industry: Analytics, B2B, Lead Generation, SaaS, Software.
Founders: Ebi Laffafian, Sepi Madani.
Description: ClientEye brings artificial intelligence to the realm of website visitor identification. The company started as an exclusive software for a digital marketing agency in Canada and in 2020 became a standalone product open to the public.


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