Canadian Consumer Goods Startups Thriving from Delhi Headquarters

January 4, 2024


In recent years, Delhi, the vibrant capital city of India, has become a hotbed for exciting startups. A city known for its blending of ancient culture and modern technology, Delhi has given rise to a number of young businesses, particularly in the consumer goods industry. The following startups, all founded in 2020 or later, are providing innovative consumer products to the Indian market and beyond. From sustainable cleaning brands to cigarette technologies, these companies are redefining how we think about consumer goods.

Consumer goods startups in Delhi are becoming part of a broader trend of consumer-conscious businesses. With a growing focus on sustainability, social responsibility, and quality, these startups are reflecting the modern consumer’s priorities. The following companies not only ensure their products meet high quality standards, but also have the shared goal of improving their customer’s experiences and the world around them.

Here we highlight a selection of Delhi’s consumer goods startups that are making waves in the industry, offering unique and innovative products. These companies are all positioning themselves for major growth, and look poised to disrupt the consumer goods industry in the years to come.


Nirmalaya is a direct-to-consumer brand that sells chemical-free, low-carbon, and environmentally friendly natural incense and fragrance items. Based in Delhi, their eco-conscious approach is part of a larger green wave sweeping the consumer goods industry. Nirmalaya can be found on Facebook and Linkedin.

Lets Hash

Lets Hash is a direct-to-consumer cigarette brand founded by Shwetank Jain. The company is focused on digitizing the businesses of paanwalas and small shop owners, modernising their supply chain and enabling them to access credit more easily. Their innovative approach aims to simultaneously improve their own brand and the wider market. More information can be found on their Linkedin.

Koparo Clean

Founded by Simran Khara, Koparo Clean is a sustainable home and personal hygiene brand that operates on a direct-to-consumer model. They are dedicated to providing eco-friendly solutions and products for everyday use. Further details can be found on their LinkedIn page.

Svante Group

Svante Group, co-founded by Isha Aggarwal and Kavya Srinivasa Bhupal, operates within the consumer goods, manufacturing, and nanotechnology sectors. More about their efforts can be found on their Facebook and LinkedIn pages.

Misaso India

Misaso India, founded by Mitali Jaggi Sood and Samir Sood, operates in the consumer goods and e-commerce sectors. You can explore more about their offerings on their Facebook and LinkedIn profiles.

Zobox Retails Pvt. Ltd.

Founded by Neeraj Chopra, Zobox is revolutionising the renewed mobile phone industry. Their innovative business model is designed to benefit end consumers, channel partners, the team and the management. More about Zobox can be found on their Facebook and LinkedIn pages.


InoKart, founded by Juhi Singh, operates in the consumer goods, e-commerce, and retail sectors. Check out their LinkedIn for more details.


Mimas is an e-commerce clothing brand that offers a variety of products including men’s and women’s clothing. Find out more on their Facebook and LinkedIn pages.


Mayank Gupta and Subodh Diwan are behind VITRAN, a platform that uses AI to help distribute goods to underserved retailers. VITRAN aims to provide low-cost goods to consumers who rely on local kirana stores for their daily needs. You can find more on their Facebook and LinkedIn pages.


Founded by Aastha Rajpal, Hersentials is a female healthcare company on a mission to reduce shame, misinformation, and outdated product offerings that women experience throughout their lives. Learn more about their work through their LinkedIn.

Sunday Design

Sunday Design is an e-commerce platform offering modern products made in India but designed in Italy. The company focuses on the consumer goods, manufacturing sectors.


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