Consumer Electronics Startups Thriving in London, Canada’s Innovation Hub

January 6, 2024

As we delve into the 2020 Canadian start-up scene, we focus on those based within the consumer electronics industry with headquarters in London, England, United Kingdom. An industry on the rise, consumer electronics is a blend of both physical and digital products and services serving everyday living. This broad industry has an array of niches with these emerging start-ups showcasing some of the unique concepts gaining traction today.

As the world continues to experience the rapid pace of technological advancement, start-ups within this industry tackle the task of evolving with current demands while introducing revolutionary ideas. The following companies, all founded in 2020, demonstrate a diverse variety in the world of consumer electronics, from fitness wear and purification systems to online marketplaces.

Bringing innovation and creativity to the forefront, each of these start-ups are making strides within their niche. Each unique in their offering, these companies are prime examples of the dynamic and vibrant consumer electronics scene in London, offering glimpses into the future of this rapidly expanding industry.


Nothing is a consumer tech company that removes barriers between people and technology. Providing digital technology to connect products and services, they also offer wireless headphones and other smart consumer electronics. The company aims to bring back artistry, passion, and trust to the field of consumer technology. Founded in 2020 by business partners Carl Pei and Akis Evangelidis, Nothing is headquartered in London, England. Follow them on Twitter and Facebook, or connect with them on LinkedIn.


Sküma is a start-up aiming to change standard household drinking water into a high quality functional beverage. By purifying and mineralizing tap water, Sküma replenishes essential electrolytes such as Magnesium, Potassium, and Calcium for optimal hydration, accessible at the touch of a button. The company was founded in 2020 and is based in London, UK by Alexandre Mahe and Georges Khairallah. Keep up with them on Facebook and make professional connections on LinkedIn.


Doji is an online real-time marketplace for used goods. They aim to enhance the value of used items for both buyers and sellers by using advanced machine learning and a refined stock exchange model. Founded in 2020 by Fernando Montera Filho, Bilal Ishaq Khan, and Satyen Fakey, Doji began its operations in the UK. Connect with them through their Facebook page and LinkedIn.


PhotonLens is an Augmented Reality (AR) hardware firm specialising in mixed-reality smart glasses. Aiming to revolutionize the way we exercise and play, PhotonLens creates gear for athletes, gamers, and early AR adopters. The founders, Chris Shi, Lisa Pan, Yong Liu, aim to make immersive yet safe uses of XR technology accessible. Follow them on Twitter and Facebook, or connect with them on their LinkedIn.


FLOWBIO offers a non-invasive biosensor platform that provides real-time data on fluid and electrolyte losses. This enables users to enhance and plan their training and races. The unique analysis of sweat gives insightful details into the human body. Founded in 2020 by Giovanni Rovere and Stefan van der Fluit, FLOWBIO is based in London, England. Reach out to them professionally on LinkedIn.


Ooodles is a service platform that provides customers with premium tech products for both private and business usage. Founded in London, the company’s aim is ensuring that their clients are always up to date with their tech needs. Keep track of them on Twitter, Facebook or on their LinkedIn.

This array of innovative startups in London’s Consumer Electronics scene highlights the diversity and innovation within this industry. Each offering unique solutions to modern challenges, they showcase the technological strides being made. As we advance into the future, the ambitious creativity of these start-ups continues to shift our boundaries and change our perception of what is possible.

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