Emerging B2C Startups Redefining London, Canada’s Consumer Market Landscape

January 3, 2024

With the surge of Canada’s startup scene in recent years, London, England has become an attractive hub for promising businesses. Various innovative companies, founded in 2020 onward, have been making notable strides in the B2C market. This article shines a light on these startups, illustrating the diversity and potential of London’s B2C industry.

From athletic footwear manufacturers and travel agencies to cutting-edge FinTech ventures, these startups promise to bring exciting, consumer-driven changes to their respective industries. With their entrepreneurial spirit and dedication, these companies are pushing the envelope, showcasing London as an epicentre for forward-thinking and innovative business ideas.

While the industries and markets they target vary, they all share the common goal of connecting with customers in a meaningful and impactful way. This illustrates the versatility of the startup landscape, with companies utilising different strategies and core values to cater to their consumer base. Here, we spotlight fascinating startups that are established and operating in London.

Hylo Athletics

Founded in 2020, Hylo Athletics has brought revolutionary changes to the sporting goods industry, specializing in the manufacture of athletic footwear. Linked with their mission to create effective and sustainable fitness products, this startup has gained significant traction within the fitness community.
For more, follow them on LinkedIn.


Making vacation plans effortless, HolidayFox offers a platform for users to discover and book family staycations within the United Kingdom. It allows users to find, create, and book their ideal holiday packages, all in one place. It’s the brainchild of founders Jason Green and Richard Hooker, and its roots are firmly planted in the E-Commerce and Travel Agency sectors. Get connected through their LinkedIn page.

CM Ventures

Encompassing the B2B and B2C markets, CM ventures is a venture capital firm specialising in financial services and Fintech. Founded by Nikolay Dyachkov and Vagan Khranyan, CM Ventures provides investments in both markets. Discover more about their services on their LinkedIn page.


EcardForest is a creative startup pioneered by Dayana Doncheva. They offer online group ecards with options for occasions ranging from birthdays, farewells, to baby showers and weddings. Looking to bridge distances and be ecologically sustainable, this platform has created a new way to send greetings that are both eco-friendly and personalised. Connect with them on LinkedIn.


In the world of B2C consulting, A/O, founded by Mark Jennings, specializes in aiding businesses in creating profound consumer experiences. This strategic consultancy focuses mainly within the Food and Beverage industry.


Pharmovo operates within the B2B and B2C sectors of healthcare, market research, and pharmaceutical industries. They are recognized as one of the latest entrance in the startup industry scene. Follow them on their LinkedIn page for updates.


Founded by Kausar Shahzad, MiniCabRide has noticeably transformed the transportation scene in London. Providing taxi, minicab, and private hire rides, their end-to-end travel solution are tailored for local, airport, and seaport pickups. To grasp a better understanding of their services, follow them on their LinkedIn page.

In conclusion, each of these companies demonstrates the entrepreneurial spirit, diversity, and innovation found in London’s startup scene. The scope and versatility of these businesses will continue to redefine the B2C industry. Their ambition and creativity are an inspiration to the next generation of startups aspiring to make a big splash in the market.

Leave your vote

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.

Don't Miss

Meet British Columbia’s 4 Top Vice Presidents in the Electronics Space

At Best Startup Canada we track over 100,000 Canadian startups

19 Top SaaS Startups and Companies in Victoria, British Columbia (2021)

This article showcases our top picks for the best Victoria,