If you’re a dress shop owner and have a business, Google is where you want your local business to be.
Google can help you in getting the required level of traffic and engagement. You want to make sure people can find your page on Google.
How do you make that work? There are a million different strategies to rank high on Google. And there is no one-size-fits-all solution. Several things can influence how effectively your business performs. However, there are a few easy techniques to improve your local search ranking. And that is Local SEO.
83% of businesses are still confused about pursuing SEO. Don’t be one of them. Hire the best SEO agency in Bangladesh to skyrocket your search rankings. Just required a bit of patience, research, and the power of Local SEO.
Furthermore, 75% of the total traffic is local. Without Local SEO, you might be losing out on a lot of traffic.
So, here are some tips to help you succeed with local SEO.
What is Local SEO?
Local SEO is a form of search engine optimization (SEO) that makes your company more prominent in Google’s local search results.
Any business that owns a physical store in a specific geophysical area can significantly benefit from such a kind of SEO.
But to get help from SEO, you need a Local SEO expert in Bangladesh. As they are well aware of how search engines evolve. Many factors can work well together to boost your Local SEO efforts:
- Perform a market analysis.
- Make a list of keywords to target.
- Create and optimize SEO-friendly content.
- Test and measure for SEO success.
Create a Google My Business account if you don’t already have one.
The most efficient strategy to increase exposure in Google search local results is to optimize your Google listing. However, you’ll need a Google My Business account to create your business profile. All of the needed information will be there in your profile. Complete all the necessary steps on the Google My Business account dashboard. After you successfully create an account, the chance of display on the Google Search local results and Google maps will increase.
There are several steps involved in optimizing your account:
- You have to verify your ownership of the business profile.
- Learn how to add up-to-date information to your Business profile.
- Include your company’s logo, hours of operation, product or service, and images.
- You have to keep your Google my business account up-to-date.
- Encourage your customers to post a review of your business.
- All reviews must be responded to.
- Answer all of the questions honestly.
- Publish recent posts about your business event, new product launch in the profile.
Conduct a regular SEO Audit
Free SEO report helps you to analyze your website performance. SEO is a continuous process. Instead of simply waiting to make things happen perform comprehensive audits. It allows you to see changes to your website and helps to make more realistic goals. You can now know what things need to work on or improve to meet that goal.
And for that you can do the following:
- Run Google my business audit to double-check all the information you input is accurate.
- Perform Google Search Console Audit to check what errors are hindering your performance.
- Do competitor analysis to find out your gaps.
- Don’t forget to do a website audit to be well-aware of the status of your website performance.
Improve your website internal linking structure
Internal links on your website might be tweaked to improve its ranking.
Internal linking adds value and essential information while emphasizing a user-centered approach. It provides value to the reader by directing them to the desired page. It sends strong signals to search engines that your website contains all of the information that a user is looking for. Readers are on the lookout for something similar. The reader benefits from the internal connection. As a result, you are supporting your local SEO by doing so.
Encourage customers to acquire positive reviews
Positive reviews help to boost up your business traffic and growth. 85% of buyers trust online reviews and recommendations before buying anything.
So getting your clients to leave positive reviews for your business not only boosts your ranking but also encourages new buyers to take service from you.
Google also appreciates getting positive reviews from customers. As Google says, reviews give your consumers useful information about your company. In Maps and Search, reviews display next to your Profile, which helps your business stand out.
Optimize your website content for Voice Search
The popularity of voice search is continuously increasing. People are more accustomed to speaking directly to a device than typing down their questions. As a result, it’s critical for your local SEO.
Especially when users conduct searches using long-tail keywords. In that case, Voice search can easily beat regular searches.
To optimize for voice searches you have to adjust your site content accordingly. So it can fit better with the voice search. That means you need to bring a conversational tone to your content. You’ll need to add traditional question starters to your content, such as 5Ws work great here. If your site lacks a FAQs section, you may add one and use the who, what, when, where, and why method.
It’s also critical to consider the intent of the searcher. If the searchers are looking for a certain type of information, make sure your content addresses it.
For example, if searchers are looking for your business’s operation hours, that information should be available on your website.
Write content covering the latest industry-relevant issues
There’s nothing like covering issues focusing on the trending topics relevant to the kind of products or services you offer. Such content has a way of directly grabbing the local customer’s attention.
Some strategies can be,
- Writing blog posts covering the latest topic.
- Create high-quality local content.
- Create videos focusing on your industry-relevant trending issues, events, and more.
To expand your ideas, brainstorm with your trusted SEO specialist in Bangladesh. It will refine your ideas and make your strategy more clear.
Nothing beats creating content that speaks to or is directly related to your local audience.
Concentrate on keywords that are specific to your area
Keywords that are relevant to local buyers should be used. It’s only natural, isn’t it?
The practice of searching keywords that people usually use for locating any products and services is known as local keyword research.
The majority of businesses just guess those keywords, assuming they know how people search for their brand. As a result, it leads to wrong keyword targeting. That will adversely affect your Local SEO goal.
Don’t do this for your business. Implement the right SEO services for your business to meet your SEO goal.
There are several tools out there that help you to do keyword research by location. Choose the ones that are relevant to your area and make a compiled list.
Then use those keywords prominently in your site’s title, content, and URLs.
Create Location-Specific Page
If your business operates in more than one location then creating a location-specific page is important. The page should contain the following information:
- Operating hours.
- Business Name, address, and phone number.
- Specific descriptions.
- Client Testimonials.
- Google Maps, attached to each location page.
When you maintain multiple location pages take care of the content of each page. The content should be unique focusing on the local specific keywords.
Create content focused on the local search query
Google is getting smarter, which implies you need to now focus on writing content for users not for Google. While covering any general topics try to write that will appeal to a broad audience.
It’s often more vital to narrow your emphasis and write about local search query-based answers to appeal to a specific audience.
Promote local industry-related news and other instructional information on your blog to establish yourself as the local expert for your sector. Consider top-of-funnel content that extends beyond what your company offers.
The Importance of Local search visibility has been around for a long time. But it was somewhat limited since most people exclusively used desktop computers. But in recent times, mobile users have increased a lot. Therefore local SEO has become critical for the success of any business.
Local SEO is now an integral part of your SEO strategy. Local SEO will assist your audience find you when they search online.
Several elements affect your local search visibility. But bear in mind that local search is still evolving. By keeping track of which signals are becoming more important and which are becoming less important, you can create your local SEO strategy.
Be the local authority for your local business. Start promoting your business by implementing the Local SEO and grow faster.