An Initial Public Offering (IPO) is an improbable and enviable achievement for your startup. While most startups fail within the first year of operation, a tiny group manages to list. Fewer still manage to succeed.
With the odds stacked against you, you need to do everything you can to prove to the markets you have the potential to grow and create profits. A dedicated Investor Relations (IR) site can level the playing field by putting your brand and value proposition front and center.
What is an IR IPO Website?
An IR IPO website may look like alphabet soup on the screen, but it’s integral to going public. It’s the single-most important touchpoint of your brand before you list.
An IR website is a dedicated site where prospective investors learn about your company’s history. It’s an opportunity to weave an elegant IR narrative that effortlessly ties together your origins, mandate, and future ambitions. This engaging storytelling illustrates your exciting value to capital markets.
The best IR site will support your corporate story with critical disclosures and financials that meet compliance.
Sharing this information is a mandatory, complicated, and highly regulated step in the path to IPO. Any mistakes here, however small, can lead to costly penalties and reputational damage that could risk your success of listing, so it’s important your website is compliant throughout your journey.
What Should You Expect out of an IR Website?
Coming from a startup, you may have a bootstrap mentality that convinces you can and should do everything on your own. But the regulations inherent in an IPO make this too complicated for one person or team to do on their own. An IR site designer is just one of the many partners that help you prepare for the open market.
When it comes to an IR site, your partner must marry design with functionality and compliance. Here’s what to look for when shopping around.
Support to IPO
Your journey to the Street can be overwhelming, as you don’t know what to expect. A veteran IR partner, on the other hand, has helped countless other companies through this process. An IR firm like Q4 can rely on its many years of experience with IPO clients to support you at each step and put you at ease.
It takes less than two-tenths of a second for visitors to form an initial impression, which is why the look of your website is as important as any branded story or financial report. Your partner should have an expansive catalogue of fully customizable designs. Every design should be clean and intuitive so that prospective investors may find pertinent content quickly and easily.
Good design is accessible design. Your partner should incorporate the latest accessibility laws and regulations to ensure your web content is available to all investors, including those with disabilities.
Investors visit your site to decide why they should invest in your IPO, so your site should answer that very question. A “Why Invest” button is a growing trend in IR site design. It should direct visitors to a page where they can find important information about your brand and its investment proposition.
The Bottom Line:
Launching an IPO is a complicated process. Make sure you work with the best IR firm that will get your site up and running fast.