Online marketing newbies are attracted to niche sites because it’s easy, whereas other businesses have a higher barrier to entry. Unfortunately, they waste too much time creating new content and building backlinks.
If your website already has decent traffic, it’s crucial to work on conversion rate optimization. You’re leaving money on the table if you ignore it, so let’s discuss a few ways you can get started today.
1. Increase Page Loading Speed
You shouldn’t worry about page load speed when starting out, but you’ll eventually need to look into it. I bet you get annoyed when you land on slow websites, especially if you want to buy one of their products.
Most people will click away after a few seconds. Once you upgrade your website, you’ll start turning more impatient visitors into customers. Switching from shared to dedicated hosting is a great place to start.
2. The Sales Funnel Is Too Long
People should be able to reach your products almost instantly when they land on your website. Nobody should have to click on multiple links before reaching the buy button. How many does it take to reach yours right now?
Someone will usually click on a category page in your navigation bar. Once they reach the category page, it should take one click to reach a product, or two at the most if you have lots of products in your store.
3. Testing Call-To-Action Buttons
A Barrie windows replacement company will probably want customers to call, which is normal when selling expensive products. The goal is to get as many visitors as possible to click on your call-to-action buttons.
Use heatmap software to find where visitors are clicking on your website, and move your call-to-action buttons into those areas. It’s also crucial to test the copy on your buttons because it affects the conversion rate.
4. Put Vital Content Above The Fold
If you want visitors to see vital content, it needs to go above the fold, which is the area people see on their screens before scrolling down. It’s the one place everyone will notice when they land on your site.
There are lots of cool ways to use the space to your advantage. Banner bars have become popular over the last decade. If you don’t have one, it’s the perfect way to send visitors directly to your most profitable pages.
5. Always Add Lots Of Social Proof
Many websites forget about adding social proof, which is a big mistake. I bet you don’t trust sites that look completely cut off from the rest of the internet. You want to know they’ve been mentioned on popular websites.
You will appreciate their products more if they have good reviews from past customers, and it’s even better if they’re video testimonials. People will always trust businesses if they think everyone else does.
Start Working On CRO Right Now
Wait until next week before you publish any articles or build more backlinks. Spend a while trying to increase your conversion rate first, or you’ll be throwing away money.